[INFOGRAPHIC] Turn Your Business Around with Retargeting!

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Don’t you miss the good old days of telemarketing, spam mail, printed pamphlets and radio commercials? Er, no, no you don’t. Which is why more and more businesses are stepping away from these outdated (and often pricey) practices and diving into digital marketing. However, marketing, digital or otherwise, is an eel, and what might work for one business might fail … Read More

Top 5 Creative Facebook Carousel Ad Examples

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Facebook and Instagram made it quick and easy to create sharp and dynamic professional ads. In a few steps, you have a snazzy new ad ready to publish.  So if you can simply upload one image, drop in your ad copy, and slap on a call to action button, then why bother going round and round with a carousel design?  … Read More

Do Google My Business Star Ratings Matter?

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What Is a Google My Business Star Rating? Google My Business star ratings allow past and current customers to offer their opinions of local businesses. The Google My Business platform began as a way for brands to engage with customers via the search platform for free. Star ratings are just one of the numerous means of engagement that Google has deployed. These … Read More

SEO or PPC: The Startup’s Marketing Tool (Infographic)

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If you’re a newly-established startup, you may be struggling to attract customers. You may have a hard time competing with more established businesses in your industry, especially with a limited budget. This makes it crucial to settle on marketing tactics that can yield substantial results within a short period of time.  Startups often use growth hacking methods in order to … Read More

An Introduction to the Influencer Persona

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Influencers are a thing of the modern era, with influencer marketing becoming one of the most effective and sustainable ways to promote brands and their products. However, to understand the practice of influencer marketing, one must first be aware of who influencers actually are. An influencer is an individual who has the power to influence decisions and opinions. Usually, their … Read More

How You Can Reward Your Repeat Visitors

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Many retailers put so much effort into acquiring new customers, that they forget or run out of resources to focus on retaining their existing customers and encouraging to come back. This can be hurtful to a business, considering that, in the United States, 40% of revenue comes from repeat purchases which represent 8% of all visitors—according to results from Forrester research. … Read More

The 7 Best Tools for Website Localization

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Have you heard about website localization? It seems to be the next big business trend, and it doesn’t seem to be slowing down.   However, for those that aren’t familiar, or experienced with website localization, finding the best ways to do it can be difficult.   The good news is; tools are here to help us all. These tools will make reaching … Read More

5 Psychology Tricks for Writing Effective Sales and Marketing Emails

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Effective sales and marketing are always about the manipulation of the human mind. If your emails don’t work, you should learn how to apply simple psychology tricks. It will boost your email marketing efforts and will take your small business to the next level. In this article, you will find the top five of the most useful psychology tricks. You can … Read More

6 Super Strategies For How To Make Customers Trust Your Brand

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It’s no secret that the marketing game has become increasingly known as the game of trust (and mistrust). And although this might be a rather tacky or cheesy representation of the marketing’s driving force, we truly believe that an honest approach brings more good than bad. This stands both for being open about your brand’s potential flaws, as well as pointing out … Read More

6 Reasons Using Brand Storytelling to Earn Customer Loyalty in 2019

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People love stories almost as much as they hate sales pitches. The customers you attract with your brand story will be loyal. Storytelling is not advertising. Gioglio J. states that storytelling is more effective than a presentation of facts and figures. In fact, it gives a 22% time increase in effectiveness.  Storytelling affects the customers’ loyalty, inspires them to relevant thoughts, and … Read More