If you’re a newly-established startup, you may be struggling to attract customers. You may have a hard time competing with more established businesses in your industry, especially with a limited budget. This makes it crucial to settle on marketing tactics that can yield substantial results within a short period of time.

Startups often use growth hacking methods in order to grow quickly in a short span of time. They look for gaps in the market and develop products or services to cater to that niche. This also involves a lot of risks.

However innovative the product may be, it is absolutely mandatory for a startup to be innovative in their marketing and promotion tactics as well.

Startup Marketing

This is an era of attracting customers to a business in place of pushing your advertising messages on different audiences. In this kind of marketing environment, digital marketing is paramount so people can easily find your business online.

Every second, there are hundreds of thousands of Google searches taking place. So it is vital for startups to work towards achieving higher search rankings. This will help generate better visibility and therefore, more website traffic.

For this purpose, startups have two main options:

PPC – Pay Per Click

If the focus is aggressive sales growth, an increase in market share, creating product awareness, etc. then PPC is a good choice. The results are quick and almost immediate. However, the impact isn’t long-lasting and will stop showing once you stop running the ads.

SEO – Search Engine Optimization

With clearly-defined goals like brand visibility, demand generation, and targeted lead generation, you can get long-term success from implementing SEO tactics. The results take time, but your audience ends up viewing your company as a trusted professional.

There are a lot of risks when it comes to startups, so it’s vital to make the right choice to market your business. Learn more about these two powerful strategies from this infographic by SpyFu.