Influencers are a thing of the modern era, with influencer marketing becoming one of the most effective and sustainable ways to promote brands and their products. However, to understand the practice of influencer marketing, one must first be aware of who influencers actually are.
An influencer is an individual who has the power to influence decisions and opinions. Usually, their influence is limited to the people directly connected to them through a variety of platforms mentioned below, although it can extend further to include word of mouth.
Most celebrities are considered influencers, mainly because of their fame, fortune, and reputation. Nevertheless, ‘regular’ folks have proven to have even greater success. After all, real people from everyday life are much more relatable than movie stars or famous entertainers.
The secret to an influencer’s success and his or her marketing endeavors lies in today’s widespread usage of different online platforms. With the rise of social media and their convenient and appealing features, users can make great presentations of whatever they are promoting and reach a mass audience easily.
Speaking of which, social platforms are numerous and diverse. Still, when it comes to succeeding as an influencer, there are a few that stand out from the rest:
Instagram arguably takes the lead when it comes to being a successful influencer. Its Stories feature and the number of options added to it, such as the Shopping link, for example, have made it even closer to everyday users.
Hashtags are another notable characteristic of this social media platform. Nowadays, many of them are related to specific brand names, which allows for greater coverage and brand awareness, ultimately leading to higher customer acquisition and retention rates.
Check out more fascinating information on the topic in the informative influencer marketing infographic below.