Important Digital Marketing Campaign Trends to Look For in 2019 (Infographic)

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It takes only a few minutes for users to consume content when visiting a website. When dropping by a site, 66 percent of visitors prefer to see one that is aesthetically designed over something plain and simple. That’s why web design is paramount in attracting users to your website and keeping them engaged.  Web designing, however, is more than just … Read More

How to Plan a Winning Digital Marketing Campaign in 2019

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WHAT IS A DIGITAL MARKETING CAMPAIGN? A digital marketing campaign is a series of online operations undertaken by a company to drive engagement, traffic, revenue or other digital goals.  Tips For A Successful Marketing Campaign When planning a campaign you intend to be very successful, there are certain steps you must take and here are some of them: DEVELOP YOUR BUYER … Read More

The Future of Content Marketing: What to Expect in the Coming Years

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A large part of advertising is carried out in the form of online content marketing. While this marketing strategy itself has been around for the past few years, the field of content marketing is now rapidly evolving and branching out into even newer areas. We have some fresh ideas for you to implement in order to revolutionize your content marketing … Read More

2019 Content Marketing Statistics

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For a long time now, business owners have found marketing to be a great way to boost awareness of their products and services. Although there are several forms of marketing, content marketing remains one of the most effective. What’s more, content marketing has brought huge changes to the marketing industry. According to recent research, it generates three times the number … Read More

SEO or PPC: The Startup’s Marketing Tool (Infographic)

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If you’re a newly-established startup, you may be struggling to attract customers. You may have a hard time competing with more established businesses in your industry, especially with a limited budget. This makes it crucial to settle on marketing tactics that can yield substantial results within a short period of time.  Startups often use growth hacking methods in order to … Read More

4 Ways How to Optimize Content Strategy

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All modern businesses need content. If you think about it, there is no marketing, sales, or business without content. Every single product or service is reliant on content because that is how things work.  You cannot sell something without letting your prospects know what that something is, and you cannot convince anyone to trust your brand unless you prove it … Read More

Conversational Marketing: How a Messaging Strategy Can Grow Your Business

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The world of e-commerce is not the easiest to operate in because of the speed at which trends are changing within the industry. Having a successful e-commerce business requires an application of a whole range of specific marketing solutions that can sometimes differ drastically from the traditional ones. Therefore, marketing specialists have to be extremely open-minded, always a step ahead … Read More

5 Tactics to Increase Your eCommerce Sales

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Ecommerce is the new stomping ground for entrepreneurs. Once you have carved out a niche for yourself, keeping your business afloat becomes the main focus of your efforts. You can assure your company’s continued success with measures aimed at increased ecommerce sales. It doesn’t take reinventing the wheel, you just have to make good use of the strategies that are … Read More

An Introduction to the Influencer Persona

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Influencers are a thing of the modern era, with influencer marketing becoming one of the most effective and sustainable ways to promote brands and their products. However, to understand the practice of influencer marketing, one must first be aware of who influencers actually are. An influencer is an individual who has the power to influence decisions and opinions. Usually, their … Read More

How You Can Reward Your Repeat Visitors

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Many retailers put so much effort into acquiring new customers, that they forget or run out of resources to focus on retaining their existing customers and encouraging to come back. This can be hurtful to a business, considering that, in the United States, 40% of revenue comes from repeat purchases which represent 8% of all visitors—according to results from Forrester research. … Read More