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The Future of Content Marketing: What to Expect in the Coming Years
A large part of advertising is carried out in the form of online content marketing. While this marketing strategy itself has been around for the past few years, the field of content marketing is now rapidly evolving and branching out into even newer areas.
We have some fresh ideas for you to implement in order to revolutionize your content marketing strategies and achieve greater success in the coming years.
Create Fresh, Unique and Accurate Content
You must have come across this one on every single “Content Marketing Tips and Tricks” post you have read so far. Well, that is because it is the single most important piece of advice for both old and new content marketers.
No matter what topic you search online, you will get thousands, even millions of sites offering the same content. Your articles must stand out in this sea of information. For that, you could either come up with fresh ideas for your blog topics, or pick commonly searched topics and approach them with a fresh perspective.
Niche content now has much greater demand than generic, generalised content. You are allowed to have some variety when it comes to choosing your topics but once you have chosen a certain topic, you need to solve your target audience’s very specific problems by giving highly specific answers.
Regardless of the kind of content you decide to produce, you must follow the one golden rule. Every piece of text should be thoroughly proofread for readability, grammatical and spelling errors, and typos. Here are a few writing apps that will help you with this task.
Visual content is also gaining popularity at an astonishing rate these days. Images are now a regular part of most articles. Video content is gaining rapid fame as it is highly effective at grabbing viewers’ attention along with getting your point across.
Facts and numbers are also being given more importance nowadays. If a particular post of yours is statistically and factually backed, it will gain your readers’ trust as well as provide very high-value content.
Also, while you are busy trying to come up with new content, don’t neglect your old content. There are always backlinks, images, examples, and other parts of the content that need some revision. Make sure you update your older content regularly so that it stays evergreen!
Adapt to the Latest SEO Trends
Search Engine Optimisation (SEO) is a crucial part of a successful content marketing plan. We are going to focus on two of the most important aspects of SEO.
Use Your Keywords Wisely
Stuffing text with a lot of keywords produces very low-value content. It is not only an unpleasant experience for the reader but is also detectable by search engines now. Hence, you can no longer rely on keyword stuffing in order to rank higher on search engine results. Instead, you need to strategically place your keywords within your text such that they blend in with the rest of the high-value text.
Keep up with Changing Search Engine Algorithms
Famous content marketer Neil Patel explains in one of his blogs that while it is not explicitly stated anywhere that greater length guarantees a higher ranking, it has been observed that most high-ranked articles are quite in-depth.
The higher the word count, the more opportunities you have. For example, you can play around with the text, experiment, or include a good number of keywords and backlinks. However, writing a long article can be a time-consuming and expensive process. So weigh the pros and cons carefully.
Another recent update in SEO strategies came in the form of content clusters. These are fairly easy to implement. All you have to do is pick one main topic and structure multiple articles around the same topic, bringing slight variations with each new article. You could then link these articles to each other, leading readers to go through multiple posts on your site at a time.
Personalize Your Content
Adding a more human touch to your content makes your audience feel more connected with it. Here is an example.
Suppose you have a waste recycling business. You come up with two ways to reach out to your target market. The first one is that you create an article where you simply list down all the services that your business provides and give details of the pricing plans. The second method is that you write a first-person background story outlining your great experience about coming up with recycling plans, the problems you faced and how you overcame them, and finally, your big business idea and how it will be so beneficial for your customers. Which approach do you think will work better? That’s right, the second one!
Translate to Diversify into Wider Audiences
Most of the content that we come across on the internet is written in English, even though English is not even the most widely-spoken language in the world. Ignoring those who do not speak English is very unfair.
If you want to open up to a whole new world of content, you should start focusing on non-English-speaking audiences. This does not mean you should stop writing content in English. Translating your content to some of the most popular languages is an avenue that not many people have the courage to explore. You will gain a comparative advantage over many other sites by adopting this strategy.
Collaborate with Other Content Marketers and Influencers
Partnering with other businesses or content marketers is seen as a power move now. Plus, it helps you reach a much wider audience. Another way to widen the scope of your audience is to approach influencers (popular people who are part of particular communities) to help you get the word out about your business offerings.
Keep up with the Technical Aspects of Marketing
Technology obviously plays a very important role when it comes to online content marketing. It is very important to read up on the following aspects of technological advancement before you set out to promote your online content:
- Responsive Websites
- Perfect UI Design
- AI and Chatbots
- Voice Search
While you may be able to see immediate changes by following some of the tips that we have listed here, some of your efforts will take some time before they start to bear any fruit for you. Give your content some time to mature and we can guarantee that you will see positive results coming your way in the near future.
In any case, you will have to make sure to do two things if you want to stay in this game for a long time:
- Find the right marketing mix for your content and experiment with different techniques until you reach your goals.
- Keep following the content marketing trends since they are constantly changing with the passage of time.
And that is your formula for success!
Emily Williamson is a Technical Writer at Goodcore Software. It is a bespoke software development company in the UK. We focused on helping entrepreneurs, small, and medium businesses create competitive and winning software. I’m passionate about exploring and writing about technology innovation, mobile apps and software solutions.