How Long Will Your Customers Wait For A Helpful Chat Response?

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With so many platforms accepting inbound messages, including your own website’s chatbot, knowing the acceptable response time is incredibly valuable information. Thus, we’ve endeavoured today to arrive at an answer to this question, across some of today’s most common inbound messaging platforms.

10 Fresh Ideas for Creating Great Product Content

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When launching a new product and marketing it digitally it should be accompanied by content that will describe to the very finest details. The company should create goal-oriented content that intends to create more conversions and increase sales. Every type of content should be leveraged, including the text used for the description, images and product videos. How can you create great … Read More

Goal-Oriented Content: How to Create Content for Links, Engagements, and Conversions

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Digital marketing has turned into a critical component for the success of any business. When it comes to optimizing your customer acquisition efforts or increasing brand awareness, proven practices, such as Pay-Per-Click (PPC) and Search Engine Optimization (SEO), can significantly improve your bottom line.  With numerous disciplines under the digital marketing umbrella, content marketing has established itself as one of … Read More

5 Content Types That Increase Conversion Rates

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There’s no point being on Twitter for the sake of being on Twitter. In fact, the same goes for all your online content. However intriguing your blog posts, or however eye-catching your Facebooks ads, there’s always that unavoidable question: do they get people to do what you want them to do?  Perhaps you want more users to buy your product, … Read More

The Ultimate Guide On How To Use Content Personalization In Digital Marketing

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The success or failure of your next digital marketing strategy will depend on the level to which your brand maximizes personalized content marketing. The appetite of customers and visitors for personalized content is growing day by day. As of 2018, a lot of customers demanded personalized content at a rate that has never been witnessed before. According to Hubspot, 74% … Read More

Three Key Need-to-Know Voice Search Statistics For 2020

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Technological innovation and advancement throughout the past few decades has allowed consumers and businesses to harness almost impossibly powerful tools. From helpful automated marketing software for brands to extensive search capabilities for consumers, the tools at our fingertips today allow us to find the exact content that we’re after. One of these search capabilities revolves around something known as voice … Read More

A Preview of 5 Video Marketing Trends for 2020

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Video marketing continues to dominate the business world as it boasts plenty of opportunities for businesses to connect with their target audience and grow their business. With that said, staying on top of video marketing trends will help businesses keep a competitive advantage, attract new customers, and cultivate brand loyalty. Here are 5 marketing trends businesses should consider for 2020. … Read More

The Future of Content Marketing: What to Expect in the Coming Years

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A large part of advertising is carried out in the form of online content marketing. While this marketing strategy itself has been around for the past few years, the field of content marketing is now rapidly evolving and branching out into even newer areas. We have some fresh ideas for you to implement in order to revolutionize your content marketing … Read More

2019 Content Marketing Statistics

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For a long time now, business owners have found marketing to be a great way to boost awareness of their products and services. Although there are several forms of marketing, content marketing remains one of the most effective. What’s more, content marketing has brought huge changes to the marketing industry. According to recent research, it generates three times the number … Read More

4 Ways How to Optimize Content Strategy

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All modern businesses need content. If you think about it, there is no marketing, sales, or business without content. Every single product or service is reliant on content because that is how things work.  You cannot sell something without letting your prospects know what that something is, and you cannot convince anyone to trust your brand unless you prove it … Read More