[INFOGRAPHIC] Turn Your Business Around with Retargeting!

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Don’t you miss the good old days of telemarketing, spam mail, printed pamphlets and radio commercials? Er, no, no you don’t. Which is why more and more businesses are stepping away from these outdated (and often pricey) practices and diving into digital marketing. However, marketing, digital or otherwise, is an eel, and what might work for one business might fail … Read More

How to Plan a Winning Digital Marketing Campaign in 2019

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WHAT IS A DIGITAL MARKETING CAMPAIGN? A digital marketing campaign is a series of online operations undertaken by a company to drive engagement, traffic, revenue or other digital goals.  Tips For A Successful Marketing Campaign When planning a campaign you intend to be very successful, there are certain steps you must take and here are some of them: DEVELOP YOUR BUYER … Read More

Conversational Marketing: How a Messaging Strategy Can Grow Your Business

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The world of e-commerce is not the easiest to operate in because of the speed at which trends are changing within the industry. Having a successful e-commerce business requires an application of a whole range of specific marketing solutions that can sometimes differ drastically from the traditional ones. Therefore, marketing specialists have to be extremely open-minded, always a step ahead … Read More

How to Make Sure Your Marketing Collateral is Actually Getting Better Over Time

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When it comes to marketing, you must NEVER assume that you’ve “done enough” to connect with your audience with the materials you’re creating. The minute you stop and assume that your efforts are “as good as they’re going to get” is the minute you’ve lost a game you never truly understood in the first place. In truth, there is ALWAYS … Read More

7 Best Tools for Your Marketing Automation

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Each day, marketing departments handle many repetitive yet important tasks, including social media presence, emails, website analytics, and much more. Often, these activities take a lot of time and money, resulting in even less effective business and daily operations. At this point, it is the marketing automation that can save the day. Simply put, marketing automation becomes possible with the … Read More

6 Ways Your Website Can Differentiate You from the Competition

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If you want to maximize your company’s chances of boosting sales and conversions, your website needs to stand out from the crowd. In today’s digital world, more and more businesses are building an online presence and taking advantage of new ways to market and share ideas online. To save on costs, many companies are investing in cheap themes and free … Read More

Design the Future-The Tools and Products That Await Us

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While taking advantage of the opportunities in design that are available today is always important, it’s equally critical that we stop and think about those that are lurking just over the horizon, too. Marketing is always evolving, and understanding where we’re going is always one of the keys to getting there before anyone else. With that in mind, the design … Read More

10 Ways To Start A Conversation With Your Website Chatbot

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Every website today should be properly optimized to help its customers. That means being poised and ready to help them as soon as they enter the site.  Part of that process is having a chatbot ready to assist.  What is a Chatbot? Think about Batman for a moment. That’s right, the superhero Batman: pointy ears, cool car, cape, and cowl. … Read More

4 Digital Marketing Trends to Watch In 2019

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  The internet is always changing. Search engines and social media platforms update their algorithms and all you can do as a digital marketer is adapt. The digital marketing strategy is continuously evolving. With every new technology that’s released, the market is affected strongly. Innovative companies are appearing one by one thus altering the way businesses advertise. It’s only a … Read More

3 Tips on Marketing Automation for Trade Shows

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Marketing Sales Funnel

Utilising automations can take your trade show’s marketing to the next level, improving many aspects of the lead capturing process. Automation can be used before, during and after the trade show as part of the follow-up process. Here are some advantages of implementing automation at each stage: It helps if your prospects know that you will actually be attending the … Read More