[INFOGRAPHIC] Turn Your Business Around with Retargeting!

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Don’t you miss the good old days of telemarketing, spam mail, printed pamphlets and radio commercials? Er, no, no you don’t. Which is why more and more businesses are stepping away from these outdated (and often pricey) practices and diving into digital marketing. However, marketing, digital or otherwise, is an eel, and what might work for one business might fail … Read More

Goal-Oriented Content: How to Create Content for Links, Engagements, and Conversions

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Digital marketing has turned into a critical component for the success of any business. When it comes to optimizing your customer acquisition efforts or increasing brand awareness, proven practices, such as Pay-Per-Click (PPC) and Search Engine Optimization (SEO), can significantly improve your bottom line.  With numerous disciplines under the digital marketing umbrella, content marketing has established itself as one of … Read More

Why Using Video to Promote Your Business Is Effective – What to Know

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Video format in digital marketing is nothing brand new. It’s a powerful marketing tool that has provided many businesses with an increase in their brand’s popularity. Even so, there are still companies that are not giving this tool the appreciation it needs, or are focusing less on their video marketing. By incorporating engaging videos to your marketing strategy, your business … Read More

4 Proven Ways to Generate Quality Leads – What to Know

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Traditional, brick-and-mortar stores often arrive late to the digital marketing landscape. Because they have a regular flow of customers, these establishments do not see the need to improve their online presence. Professional services firms have a similar mindset. Because they provide a service, it seems enough to generate leads through referrals. Referrals and in-person interactions are still an effective way … Read More

4 Digital Marketing Trends You Can Expect for the Year 2020 – What to Know

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While no one can predict what the future holds for marketing trends, that doesn’t mean that you shouldn’t try. With so many technological advancements, as well as changing preferences of the people, marketing trends are forever evolving. The only way you’re going to beat the competition is to stay ahead in the digital marketing game. That said, here are the … Read More

5 Surefire Digital Marketing Strategies to Generate Quality Leads – Our Guide

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Digital marketing is rapidly becoming more competitive than ever. If you’ve been implementing digital marketing strategies, then you’re going head-to-head with enormous and small brands alike. To sustainably thrive in the world of digital marketing, you need to gain consistent leads. Here are some digital marketing hacks that can help you weave a lead generation strategy that will bring in … Read More

The Ultimate Guide On How To Use Content Personalization In Digital Marketing

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The success or failure of your next digital marketing strategy will depend on the level to which your brand maximizes personalized content marketing. The appetite of customers and visitors for personalized content is growing day by day. As of 2018, a lot of customers demanded personalized content at a rate that has never been witnessed before. According to Hubspot, 74% … Read More

Here’s What You Need to Know About the Google BERT Update

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As a business owner, you know that search engine optimization is an integral aspect of your online marketing strategy. One reason that search engine optimization remains difficult is that search engines are constantly changing their algorithms. This means that an SEO strategy that works for your website today may not work as well in a week or a month when … Read More

Important Digital Marketing Campaign Trends to Look For in 2019 (Infographic)

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It takes only a few minutes for users to consume content when visiting a website. When dropping by a site, 66 percent of visitors prefer to see one that is aesthetically designed over something plain and simple. That’s why web design is paramount in attracting users to your website and keeping them engaged.  Web designing, however, is more than just … Read More

How to Plan a Winning Digital Marketing Campaign in 2019

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WHAT IS A DIGITAL MARKETING CAMPAIGN? A digital marketing campaign is a series of online operations undertaken by a company to drive engagement, traffic, revenue or other digital goals.  Tips For A Successful Marketing Campaign When planning a campaign you intend to be very successful, there are certain steps you must take and here are some of them: DEVELOP YOUR BUYER … Read More