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5 Surefire Digital Marketing Strategies to Generate Quality Leads – Our Guide

March 6, 2020
By Joshua Hay

Digital marketing is rapidly becoming more competitive than ever. If you’ve been implementing digital marketing strategies, then you’re going head-to-head with enormous and small brands alike. To sustainably thrive in the world of digital marketing, you need to gain consistent leads.

Here are some digital marketing hacks that can help you weave a lead generation strategy that will bring in the big bucks:

Do Video Marketing

If you haven’t done video marketing yet, then now is the perfect time to do so. With so much content out there, you want yours to be identifiable easily—and that’s what video content does. This year, expect more online videos. According to Cisco, “online videos will make up more than 80% of all consumer internet traffic.”

What makes videos appealing is that they’re (often) entertaining and take less time to absorb. In our fast-paced world today, consumers want the information they need in the shortest amount of time possible. Moreover, video content also brings a personal touch to business communication while also adding value to the overall customer experience.

Invest in Paid Campaigns

If you want quality leads quickly, you need to invest in paid campaigns. Start with ad platforms such as Google, LinkedIn, YouTube, and Twitter. Social media is one the most cost-effective platform today to use for advertisements, so make the most out of it. While you’re at it, don’t forget to optimize your campaign ads. If it’s not optimized, then you’re better off not spending money on ads at all.

Campaign optimization allows your ads to be more exciting, appealing, and search-engine friendly.

Do Guest Posts & Collaborate with the Press

Guest posts and press stories are powerful ways to drive leads to your business. Check out some websites that you can write a guest post for and identify which media outlets you can reach out to for the benefit of your business. These digital marketing efforts will help companies to become more noticeable, ultimately driving more leads.

Publish Content Everywhere

Once you have written valuable content, don’t let it sit on your website and pray to the internet gods for people to find it. Do something about it. Share your content across all the platforms you have an account in. You can also post your content in communities such as Reddit and Quora!

Monitor Your Social Media Accounts

If you want to know the type of leads that you’re getting, you need to take a closer look at the activities on your social media. Take time to study your customers’ behaviour and social media and from there, you’ll be able to devise a strategy that will hit the right target audience that could turn them into quality leads and later on, customers.

Despite the tight competition in today’s digital marketing world, every business has a considerable chance to thrive. As long as you know how to execute your online strategies properly, then you’re ready to get the ball rolling and generate as many leads as you can. Every business has its own unique needs, therefore, you must come up with a well-suited digital marketing strategy that will make you stand out.

Looking to hire a digital marketing agency in Winnipeg? Check us out today! We’re happy to help.