Everything You Need to Know About Conversational Marketing

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conversational Marketing

Besides the modern developments on search engine algorithms, you should also pay attention to how conventional ways of approaching conversation are evolving each day. Various platforms and apps are integrating varied forms of communication, from video conferencing to automated chatbots. Marketers need to pay attention to the growing trend of conversation as a viable and accessible tool in improving conversion … Read More

How Long Will Your Customers Wait For A Helpful Chat Response?

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With so many platforms accepting inbound messages, including your own website’s chatbot, knowing the acceptable response time is incredibly valuable information. Thus, we’ve endeavoured today to arrive at an answer to this question, across some of today’s most common inbound messaging platforms.

5 Content Types That Increase Conversion Rates

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There’s no point being on Twitter for the sake of being on Twitter. In fact, the same goes for all your online content. However intriguing your blog posts, or however eye-catching your Facebooks ads, there’s always that unavoidable question: do they get people to do what you want them to do?  Perhaps you want more users to buy your product, … Read More

Three Key Need-to-Know Voice Search Statistics For 2020

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Technological innovation and advancement throughout the past few decades has allowed consumers and businesses to harness almost impossibly powerful tools. From helpful automated marketing software for brands to extensive search capabilities for consumers, the tools at our fingertips today allow us to find the exact content that we’re after. One of these search capabilities revolves around something known as voice … Read More

Conversational Marketing: How a Messaging Strategy Can Grow Your Business

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The world of e-commerce is not the easiest to operate in because of the speed at which trends are changing within the industry. Having a successful e-commerce business requires an application of a whole range of specific marketing solutions that can sometimes differ drastically from the traditional ones. Therefore, marketing specialists have to be extremely open-minded, always a step ahead … Read More

6 Reasons Using Brand Storytelling to Earn Customer Loyalty in 2019

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People love stories almost as much as they hate sales pitches. The customers you attract with your brand story will be loyal. Storytelling is not advertising. Gioglio J. states that storytelling is more effective than a presentation of facts and figures. In fact, it gives a 22% time increase in effectiveness.  Storytelling affects the customers’ loyalty, inspires them to relevant thoughts, and … Read More

10 Ways To Start A Conversation With Your Website Chatbot

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Every website today should be properly optimized to help its customers. That means being poised and ready to help them as soon as they enter the site.  Part of that process is having a chatbot ready to assist.  What is a Chatbot? Think about Batman for a moment. That’s right, the superhero Batman: pointy ears, cool car, cape, and cowl. … Read More

6 Meaningful Ways to Use Chatbots

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Chatbots

Chatbots only started appearing a few years ago, but they have quickly caught on. Most people have now encountered the fun but a surprisingly natural experience of chatting to a computer program. Now, chatbots are everywhere—and they are here to stay. Because they have caught on so quickly, it’s no surprise that businesses are putting them to great use in … Read More

The Three C’s of Digital Marketing in 2018

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Did you know that some species of frogs freeze their own bodies to survive harsh winters? Literally. They are one of the many creatures roaming the lands whose habitat is unpredictable. This is evidence that the animal kingdom is constantly evolving and adapting for optimal survival as climates vary and shift – a nugget of information we should take note … Read More

Goodbye Web Forms, Hello Conversational Marketing

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Businesses have been trying extremely hard to keep up with the ways consumers shop online. We use a variety of tools that allow us to monitor every action our prospects are taking. We measure clicks, shares, impressions, open rates, click-through-rates, and so on, all in the desperate attempt of understanding our target audience’s intentions and clicking behavior. We’ve become so … Read More