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3 Ways to Prevent B2B Website Crashes: A Guide for Marketers

June 3, 2021
By Joshua Hay
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Most B2B online marketing campaigns need an established presence to link as many prospects as possible. Having a website can be a worthwhile investment for this, but you may not generate the desired results because of frequent crashing. Most of the time, fixing these issues may take time, which can have a domino effect on your operations. 

For example, you may embed your site as the landing page for an email campaign, only to link your audience to a blank webpage or error message. Seeing this will lead them to ignore future B2B pursuits from you since they feel it would only be a waste of time, leading to strained professional relationships with reputable brands. 

To maintain your credibility and website’s uptime, consider the following tips: 

1. Limit admin access to reliable, knowledgeable employees

Many businesses with their own websites often lack the technical expertise to handle their site’s backend, which can lead them to unknowingly tamper with vital data or delete them, leading to site crashes. It would be best to prevent this from happening altogether since it may take some time to reupload lost content and refresh the whole page to get things up and running again. Fortunately, you can address this by limiting admin control. 

Ideally, businesses should give admin access to one or two employees, but it may depend on your B2B marketing operation’s size and website’s infrastructure. Either way, work with people who understand website development language and can give reliable 24/7 support to regulate uptime and address errors immediately. Alternatively, you can get a user-friendly site to avoid mishaps. 

2. Automate your website updates with plugins

You may have a lot of tasks to complete to keep your B2B operations streamlined and dependable. For instance, it takes a lot of time and energy to engage in client relationship management and complex funnel marketing since you are dealing with industry experts rather than everyday consumers. 

Although you may have the website to help, updates are necessary to maintain cybersecurity. That’s where automated solutions like plugins come in handy, especially for B2B WordPress-powered sites. 

Through software like WP Engine’s Smart Plugin Manager, you can take advantage of solutions like regression testing. This way, any updates that affect your site’s look will be resolved, and the plugin update can be applied later on when you are ready. Just note that there are lots of plugins available for website management, and some may be disguised as malware. Consult with professionals to gain informed recommendations. 

3. Secure a reputable web hosting service 

Website hosting and support are crucial to running a successful website, especially professional ones like yours. Managed hosting services are worth mentioning here as they are most cost-effective, reliable, and scalable. Boasting 99 percent uptime rates, you can easily migrate your B2B website to a larger, more effective plan to meet new site traffic demands. All you need to do is pay the monthly subscription fee! 


Having an effective B2B website can link you to reputable professionals and brands, but site crashes can affect that. It can also mean missing out on favourable prospects who work with your direct competitors. Fortunately, you now know what has to be done to correct any security errors and other vulnerabilities that contribute to these issues. Meanwhile, if you need further assistance to sustain your marketing efforts, reach out to professionals like us! 

Hello Digital Marketing is your reliable source for the best Calgary web designers, digital marketing solutions, and web hosting interventions. Our team is more than happy to help your B2B website become a rousing success in your chosen niche. Get in touch with us today, and let’s talk about boosting your online presence!