As technology develops and starts getting an even bigger role in our lives, it’s important to tailor every other aspect of life to the way we now use technology. With the newest technological advancements, we can notice that shopping online has become much more popular, too. It’s simply more convenient, cheaper, and there are a lot more options to choose from.
If you sell clothing online, you’ll need to pay attention to the design trends related to your website. In a business like this, your website is your store, and it’s important to make a good impression. Your customers should get the full experience visiting your website, and it’s your job to make that happen.
1. Add a wish list button
A person might just be browsing without the intent or ability to purchase anything right now. When they have the needed funds, you can be sure they’ll come back to your website. Instead of having them look everything up again and lowering chances of them making a purchase, you should let them create wish lists.
This will make it much easier for them to get to the clothes they wanted and still want, saving their patients and actually making them more likely to complete the purchase.
2. Display user reviews
The best way to attract new customers and convince someone to make a purchase is to let others speak for you. Reviews are a huge part of eCommerce clothing websites, as they allow other users to see exactly what they’re going to get if they opt to complete their purchase. They’ll get to know if the size fits and how quality the items they want to buy are. This all means that you’ll have a much easier time selling your clothing if you have positive reviews clearly displayed on your website.
Research has shown that most people shop for clothes online exclusively if they can find good reviews for the item they’re looking at. In other words, showcasing reviews can make or break many of your sales.
3. Use the help of chatbots
Chatbots are a great addition to any online website. They’re extremely useful as they make your website easily accessible and more convenient for people who may not be so tech-savvy. Keep in mind that part of your audience didn’t grow up with the internet and the technology, which is why they won’t be able to get around the website so easily.
Chatbots can be programmed to do anything from the simplest to the most complex tasks. The user can find the answers to the most commonly asked questions simply by using the chatbot instead of looking for customer support and wasting their time.
As well as that, your chatbot can and should guide the customer to their purchase. For some, no matter how simple you make the website, it will be too complicated to use. Chatbots are there to help and guide them along the way. This also ensures the person won’t simply give up on their purchase because they don’t know how to complete it, thus also increasing your sales.
4. Stay relevant
Social changes and the way society functions are great indicators as to what trends will be popular in the near future. Today, your website needs to be inclusive and embrace the fact your customers come from various different backgrounds. You need to reflect the world with your website as this is the only way you’ll actually get somewhere. The truth is, a lot of different and interesting people are going to be interested in your products, and your website needs to represent your respect for more than one group of people.
If you’re unsure of what you can do to show inclusivity, always ask an experienced corporate web design agency in Sydney to help. If you don’t live in Australia, don’t worry- there are similar firms with enough experience and qualifications that will be willing to help all around the world.
They’ll probably do something like include people of different ethnic backgrounds in the photos and videos posted on your website. People from all around the world should be shown wearing your clothes, not just white people. Of course, you should also look at your clothing and make sure they don’t have any culturally insensitive prints on them.
5. Optimize your site for mobiles
Mobile phones are nothing new. They’ve integrated themselves in our lives quite nicely, and it’s up to eCommerce businesses to recognize this. The truth is, most of your users won’t buy the clothes on their laptops and computers anymore. Instead, they’re simply open the browser on their phones and shop for what they need to shop.
This means that you need to have a working website for mobile phones, too. The things to pay attention to are the loading speed, the videos, the photos, and the text. All of these things should run smoothly, the visual aids and the text should be neatly displayed and the loading speed shouldn’t be more than three seconds. By having a website like this, you’re ensuring that your customers have a comfortable time shopping every time, even when they’re using their smartphones.
As you can see, there’s a lot to designing the perfect eCommerce website that offers everything to your clients. You can expand your business and double your profits simply by paying attention to the design trends that are shaping today’s eCommerce world. Your customers are bound to be impressed by the customer-centric culture and high-quality service you provide.
ABOUT THE AUTHOR
Nick Brown is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.