Your bounce rate is possibly high if you’ve been trying to boost search traffic to your site, improve email signups, increase lead creation, and promote client acquisition. You might have decent foot traffic on your site, but these viewers may leave your site, never seeing it again. Or, worse, you end up with pop-up blockers preventing you from getting any email signups or leads.
Therefore, you must be able to implement practices to minimize bounce rate and maximize conversion rate to reap the rewards of your online marketing efforts.
What is a Bounce Rate?
The percentage of visitors to a web page that browses away without interacting with the web page is referred to as the bounce rate. Calculate it by the number of visits to a web page divided by the number of visitors to that web page.
A bounce rate helps you determine how often potential customers will stick around on your site to view new content and how often they leave quickly. Since improving this percentage is beneficial for your site, you need to know which features affect it.
In this article, we’ll share four ways to boost conversion and reduce bounce rate to your site.
1. Improve Your Website Navigation
Website navigation should be easy to find and fast to use. It should be consistent throughout your website.
A cluttered website will cause visitors to scan rather than read. Remember, They’re looking for quick answers so as not to get lost in a maze of blocks and links. To address this, it’s best to have one main navigation bar at the top of your site and one at the bottom.
2. Add a Clear Call-to-Action
You can’t expect people to take action if you don’t tell them what action you want them to take. Having a clear call-to-action at the top of your web pages will help your visitors know what you want them to do. In most cases, a CTA is a text in the form of a link or button that tells people where to go to buy your product or service.
Make sure your call-to-action is big enough to catch visitors’ attention but not so prominent that it screams out at them.
3. Create a Sense of Urgency
Urgency can be a powerful motivator for action. It is about making someone feel like they have to do something quickly. It’s about making the prospect want the item or service you’re selling.
Here are some ways to create a sense of urgency.
- Start a countdown timer
- Offer discounts
- Offer time-limited premiums
- Offer limited edition products
4. Use Social Proof
Social proof is the idea that others will believe what you say or do if others believe it. In other words, when your website shows that people are buying your products, they are more likely to buy them as well. This is also true if they see that people started, joined or signed up for a service.
These are four ways to boost your conversion rate and effectively minimize bounce rate. They are simple but can be very effective. The best way to keep people on your site longer is to employ a clear call-to-action, urgency, or proven strategy.
Study each of them, try them out and see if they work on your website, or if not, you should develop your strategies to achieve good results.
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