There’s no shortage of advice out there on how to create a strong visual brand. But what about the other side of the coin?
Just as important as it is to get your branding right, it’s also important to avoid making common mistakes that can weaken your brand’s visual impact.
Here are some of the most common visual branding mistakes to avoid:
Using Too Many Fonts
In the world of branding, simplicity is key. When you use too many fonts, your brand looks cluttered and confused. Stick to a maximum of two fonts for your branding, and make sure they complement each other well.
For example, you might use a sans serif font for your headlines and a serif font for your body copy. Or you might use a script font for your logo and a sans serif font for everything else.
Not Incorporating Your Brand Colors
Your brand colours are an important part of your visual identity. They should be used consistently across all of your branding materials, from your website to your business cards to your social media profiles.
If you’re not sure what your brand colours should be, start by taking a look at your competitors. See what colours they’re using, and then choose something that’s unique to you.
You can also use a colour palette generator to create a custom colour palette for your brand.
Using Stock Images
Stock images are a huge no-no when it comes to branding. They look generic and unoriginal, and they can make your brand look cheap.
Instead of using stock images, invest in some high-quality professional photography that captures the essence of your brand. This will make your brand look much more polished and professional.
Not Using Your Logo
Your logo is one of the most important elements of your visual brand. It should be used consistently across all of your branding materials.
If you don’t have a logo yet, now is the time to invest in one. Hire a professional graphic designer to create a custom logo for your brand.
Failing to Use Consistent Branding
When it comes to branding, consistency is key. Make sure all of your branding materials have a consistent look and feel.
This means using the same fonts, colours, and logo across all content on your website.
Missing the Marketing Mark
If you want to be successful with your marketing, you need to know your audience.
You need to know what they want and what they don’t want. It’s also important to know where they spend their time.
If you don’t know your audience, you will not be able to reach them.
Not Creating a Unique Value Proposition
Your unique value proposition is what sets you apart from the competition. If you don’t have one, you’re going to have a hard time convincing people to do business with you.
Failing to Focus on SEO
If you want people to find your website, you must ensure it’s optimized for search engines.
This means using the right keywords and phrases and making sure your website is easy to navigate.
Not Creating a Mobile-Friendly Website
More and more people are using their smartphones and tablets to access the internet. If your website isn’t optimized for mobile devices, you’re going to lose out on a lot of potential business.
Failing to Use Call-to-Actions
If you want people to take action, you need to tell them what to do. This means using call-to-actions on your website and in your marketing materials.
Not Measuring Your Results
If you’re not measuring your results, you’re not going to know what’s working and what’s not.
This means tracking your website traffic, leads, and sales.
If you’re not sure how to measure your results, you can hire a marketing agency to help you.
The Bottom Line
There are a few common visual branding mistakes that you should avoid if you want your brand to be successful. First, make sure your logo is appropriate and professional-looking. Second, avoid using too many colors in your branding. Stick to a few core colors that work well together. Third, make sure your branding is consistent across all platforms. Fourth, don’t forget to protect your brand by trademarking it. And finally, avoid using generic visuals in your branding.
Let’s start your digital marketing campaign here at Hello Digital Marketing. We create digital solutions for all types of businesses. Get in touch with us.