Your website is a reflection of your business. If your site isn’t performing well, potential customers might walk away. So, how can you tell if your site is running as smoothly as possible and is performing at its best? To help you figure things out, we have identified tell-tale signs that your site to be redesigned. If this is something that you’re interested in learning more about, read on for four notable signs that your site needs a website redesign.
Low Site Traffic
Some signs of web design problems are obvious. If traffic has dropped, it is a sign of an SEO problem. Many of you may not know this, but your site’s design heavily impacts SEO. The site will drop on the search engines as a result. A drop in the number of visitors to your site is a huge red flag that you need to spend time investigating your site design.
High Bounce Rate
Search engines pay attention to bounce rates. A high bounce rate indicates that visitors are not engaging with the page at all. This means they closed the page immediately after seeing it and did not view any other pages on the website. Several reasons for a high bounce rate include user interface problems, irrelevant content, or a link that led to an outbound site. If your website has a high bounce rate, you may want to consider a redesign in order to maintain search rankings.
High Exit Rates
The exit rate for a page is the percentage of visitors who click the back button or close the tab. An exit rate does not necessarily mean a page has problems; visitors can leave a site even if there are no on-page problems. However, an exit rate that is too high could be an indicator that people are leaving the page because of design issues.
You can gauge engagement using by observing ‘session duration’. Analytics tells us how much time people spend on the site, on different pages, and even how many pages they look at. Although session duration is not always 100% accurate (keeping a few different sites open can lead to confused data), it is still a good metric to measure engagement. If engagement is low, it’s time to look into a redesign! 38% of people will stop engaging with the site if the content or design is unattractive.
Lack of Engagement
Engagement metrics describe how visitors interact with a website. These metrics can measure how long and how deeply a user is engaged with a site. If users are interacting with a site, it is the content that the site provides—and that the user is able to access easily—that is providing value.
We hope this article proves to be useful when it comes to helping you figure out if your site needs to be revamped. Be sure to always be on the lookout for these signs, so that you can ensure that your site is always at its best. Feel free to look back on this article if you ever need advice on how to best improve your site.
Do you need help improving your website? Hello Digital Marketing is a digital marketing agency in Winnipeg offering a wide range of solutions. We help build brands and design websites for all types of businesses. For more information on what we can do for you, contact us today!