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How to Redesign Your Website for More Conversions and Sales

October 13, 2021
By Joshua Hay
working on website

Is your business website underperforming and is not giving you enough conversion and sales? Maybe it’s time for a website redesign. The design of your website plays a significant role in giving you quality results. If you have an excellent website design, your visitors will feel comfortable browsing or shopping on your page, making them decide to purchase from your business.  

Aside from that, your website design can also boost your business credibility. If you think your website is not serving its purpose already, consider doing these things in your website redesign process to achieve more conversions and sales:

1. Make the Navigation More Simple

When redesigning your website to increase your conversions and sales, you don’t have to revamp everything all at once. You can start with the basic functions like improving your website navigation. Sometimes, visitors tend to exit a website because they find it hard to navigate or are confused with the content. To increase your chances of gaining more conversions and sales, make sure that your website is user-friendly, wherein they can access information quickly. 

Also, ensure that your website content is readable so that they can understand your offer right away. With simple navigation, you can lead them to a clear path that they can follow to convert. 

2. Make Your Website’s Loading Time Fast

Online users are not patient. They want to get information as quickly as possible since their attention span is growing ever shorter. So, if you want people to convert and gain more sales, you must work on your website’s loading time. If your website takes longer to load, you will more likely have higher bounce rates, affecting your website’s visibility on the search engine results. You can make your website’s loading time fast by enabling compression, minifying CSS, reducing redirects, removing render-blocking JavaScript, and leveraging browser caching. 

3. Optimize Your Website for SEO

You should never overlook SEO when redesigning your website because that is your first tool to make that initial contact with customers. Make sure that your website is SEO-friendly so that you can increase your visibility. You can optimize your website for SEO by using methods that encourage natural search ranks and paid search placement using Google Ads. If your website is SEO-optimized, you can bring more traffic to your website that you can convert. As a result, you can ultimately increase your sales as well. 

4. Optimize Your Website for Mobile

As you know, most people use their smartphones to look for information on the internet. In fact, over half of all web traffic comes through smartphones. If that is the case, you should also make your website presentable and responsive in a mobile phone interface. Not only that, but you should make sure that your website works consistently across all devices, whether that be a desktop monitor, a tablet, or a smartphone. 


Remember, your website design is critical because it can affect the customer’s decision-making process. It can also affect their views regarding your business, so you must ensure that you will offer them a clear, concise, and easy-to-navigate design. If your website does not deliver, you will not get the most out of your website, and it wouldn’t be profitable. 

Hello Digital Marketing can help you have the best web design in Winnipeg. We are a leading team of Winnipeg website design experts, helping our clients leverage their tools and processes to increase qualified leads and conversions. We love creating digital solutions for all types of businesses, whether we’re designing a website, building a brand, or delighting audiences. Get in touch with us today to know how we can help you!