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Relevant Principles for Professional Website Design in 2022

August 3, 2022
By Joshua Hay
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As the world increasingly moves online, having an effective website has become more important than ever. An effective website must grab visitors’ attention and hold their interest long enough to convert them into customers or clients. If you find that your web design is a little more lackluster, it’s best to connect with a professional.

There are many different principles that can be used when designing a website, but some of the most significant ones to remember are:

1) White Space

In website design, white space is your friend. White or negative space is the empty areas on a page. It’s important to use white space effectively because it can help to break up text and make your website more visually appealing. It can also make your website more user-friendly by making it easier to scan and read.

2) Golden Ratio

The golden ratio is a certain mathematical proportion that is often used in web design. The golden ratio is said to be aesthetically pleasing and can help to create a balanced and harmonious design. To use the golden ratio on your site, a grid system is handy. Experts can also divide the design content into sections that are in proportion to the golden ratio.

3) Accessibility Features

Accessibility features are important for making your website usable by as many people as possible. These features can include things like alt text for images, captions for videos, and transcripts for audio. By including these features, you can make sure that your website is inclusive and can be used by everyone.

4) Visual Hierarchy

Visual hierarchy is also rather important for making your website easy to use. By using different colors, fonts, and sizes, you can make sure that your content is easy to read and easy to navigate. This will help your website visitors find the information they need quickly and easily.

5) Gestalt Design Laws

Gestalt design laws are a specific set of principles that help designers create visual hierarchy and emphasis in their designs. Here are a couple of design law examples to keep in mind:

  • Law of Proximity. The law of proximity states that objects that are close together will be perceived as a group. This is useful for creating a visual hierarchy and grouping related content together.
  • Law of Continuity. The law of continuity states that we tend to perceive objects as being connected if they are arranged in a way that follows a natural path. This is why designers often use curves and lines to lead the eye from one element to another.
  • Law of Symmetry. The law of symmetry states that everything is perceived as being symmetrical and evenly balanced. This is why designers often use symmetry to create a sense of balance and stability that’d attract attention.
  • Law of Similarity. The law of similarity states that items similar to each other will be perceived as a group. This is useful for creating visual emphasis and drawing attention to important information.


To sum it up, the website should have a clear purpose that is communicated to visitors from the moment they get on the homepage. In order to have that, the design should be clean and simple, with an easy-to-navigate format and readable pages.

In need of web design in Winnipeg, MB? Hello Digital Marketing in Canada loves creating digital solutions for all types of businesses, whether it’s web design or brand building. Get in touch with us today!