Businesses left and right are eager to establish their online presence by launching a website, but a site is only as good as the number of leads it will generate. After all, it takes more than a rising page online to make an impact on your target audience. In that sense, what will encourage your visitors to stick around and take action?
The answer is not rocket science and can be more simple than you think. One of the first things you need to keep in mind is your website’s design, which reflects the tone and nature of your brand. Beyond serving as the face of your business, a well-designed site generates better customer traffic, while ensuring that it is running smoothly with an improved user interface that will increase conversion.
With all that in mind, you may be one of the many companies that need to update their current company website. It may be due to it looking outdated compared to the competition, or because it does not efficiently optimize SEO. To that end, this article aims to explore the tell-tale signs that determine if your website needs a facelift, and how updating your web design can generate new business at an exponential rate.
1. Your Website is Not Visible on Search Engines
Failing to reach at least the top three of any search engines is a digital symptom that indicates your website has poor SEO. After all, it is essential to properly integrate SEO-friendly strategies to your website as it is the primary way of enhancing your site’s engagement organically. Not to mention, it also improves your chances of becoming visible in search results, which is crucial if you want your site to be seen by your target market.
If your site is buried beneath the top three pages of search results or is completely absent, then something is clearly wrong. A website should have the objective of garnering traffic and maintaining a steady conversion rate. If you want to achieve it successfully, your website may be in dire need of an upgrade.
Be sure to construct your web design in a way that fully supports SEO. This means going beyond your usual tactics of adding the relevant keywords to your related product or service and implementing other features that enhance your site’s SEO. If you’re struggling in this area, don’t hesitate to reach out to an SEO agency as they are professionals that can help identify your website’s weak points and help put it back in search engine results.
2. Slow Loading Speed
With consumers’ quick attention span, more and more are seeing the appeal of integrating rich media files and images to catch the eyes and hold the attention of potential customers. While using high-definition images and videos are fun, an attention-grabbing, and highly effective way of enhancing the engagement of your site, using large files can slow down your website’s loading speed.
When it takes more than three seconds to load your site, your consumers might jump over to a competitor’s site instead, which ultimately lowers your rankings in search engines. The best way to tell the size of your media files is to use the Google PageSpeed Insights Test, which is an online tool that can determine large files on a webpage. On the other hand, Screaming Frog is a tool you can use to properly compress and format large media files so you can integrate it to your website without any consequences.
3. Unfriendly or Unresponsive Mobile Experience
Smaller screens such as tablets or smartphones are dominating the tech industry and statistics show that an estimate of 78% of local mobile searches lead to offline sales, while consumers spend at least 69% of their time on mobile. That is a large chunk to consider, making mobile user-friendliness a vital factor to any website.
To that end, it’s essential to have a responsive design, which is what allows your website to adjust to any screen, from the standard laptop to a miniaturized version for mobile users. It also means having legible fonts, discernable logos, and proper text formatting that should be easy to understand whether it’s on the big or small screen. This includes images, infographics, and videos that should look seamless on phones and tablets.
Hello Digital Marketing is a website design agency offering a wide range webmaster and wordpress support services in Winnipeg. We design and maintain websites for all types of businesses. Get in touch with us to see how we can help!