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Web Design: Should It Be More Creative or More Functional?

May 12, 2022
By Joshua Hay
web design

Some argue that a website can be more memorable by including creative elements such as interactivity and animation. Others say that a website should be more functional and easier to use. 

We may never have a definitive answer to this question. Still, it is crucial to consider marketers, salespeople, and web designers responsible for designing conversion-driven websites for our clients.

To What Extent Should Web Design Be Creative?

It is important to note that this is a relative and subjective question. Every website is different in its creativity, relevance, and personalized approach. You should also note how influential the website will be in convincing users to take action that benefits your organization.

How Do You Define a Functional Website?

A functional website is focused on the function of its primary conversion goal, maybe even at the expense of other purposes. It is a clean website with few distractions and is easy to navigate.

You don’t have to have an elaborate website with many bells and whistles to get a user to your product or service.

Moreover, a more functional website shows your visitors the most crucial piece of information needed to convert them. It’s focused on the message you want to deliver and the benefits you want to sell.

Can a Website Be Both Functional and Creative?

There is no need to shy away from creativity in your website designs. It may even be possible to be creative in a more functional manner. It is important to remember that there is no single answer to this question in every case. Every website is different and should be tailored to the objectives of the business.

How Can I Know If My Website Is Effective?

Every website has a goal, and it is strongly recommended that you set the goals for your website in advance. The best way to measure how your website is doing is to track your marketing channels’ conversion rates. If you don’t measure your results, then you can’t improve!

If your website is a marketing channel for another, it’s even more critical that you measure its effectiveness. If your website is a sales tool, you will want to measure the conversion ѕtatistics.

How Do You Balance Creativity and Functionality?

This is another good question that we do not yet have an answer to. Creating a visually appealing and functional website is the ultimate challenge of digital marketing. In this case, we have to know what our end goal is and go from there. Set plans for your website, then create a structure of individual tasks and features that works towards those goals.

If you want a creative website, then make sure that creative elements are in line with the goals of the business and website. You want to find audience insights that inspire your creative content, which boosts your audience to convert.


These are some of the most important questions you should ask yourself when designing your website, whether you are a web designer, an entrepreneur, or a marketer. We must understand what we are trying to accomplish with our websites and then develop an approach that works for that goal.

Always remember to keep these questions in the back of your head when designing a conversion-driven website. This is the only way we can ensure that our websites are effective. 
If you need experts to guide you, seek our professionals to get the best web design in Winnipeg. Hello Digital Marketing provides digital solutions for all types of businesses, whether designing a website, building a brand, or delighting audiences. Contact us today, and we’ll make the best website for you!