Traditional, brick-and-mortar stores often arrive late to the digital marketing landscape. Because they have a regular flow of customers, these establishments do not see the need to improve their online presence. Professional services firms have a similar mindset. Because they provide a service, it seems enough to generate leads through referrals. Referrals and in-person interactions are still an effective way … Read More
6 Practical Tips on How to Find the Right SEO Agency – Our Guide
Over the years, Search Engine Optimization (SEO) strategies have helped many businesses effectively gain more traffic to their websites. Although many marketing strategies may become less effective over time, know that this will not be the case with SEO. For this reason, SEO agencies are now in-demand, and this may overwhelm entrepreneurs. If you want to know which agency to … Read More
Why You Need a Solid Backlinking Strategy for Domain Authority – What to Know
In recent years, online platforms and SEO strategies have grown tremendously, and it still continues to evolve until today. Nevertheless, one of the most effective SEO strategies is backlinking. Through backlinks, a site can improve its domain authority score and bring in more traffic. What is a backlink? A backlink is a link that takes users to your website, and … Read More
5 Surefire Digital Marketing Strategies to Generate Quality Leads – Our Guide
Digital marketing is rapidly becoming more competitive than ever. If you’ve been implementing digital marketing strategies, then you’re going head-to-head with enormous and small brands alike. To sustainably thrive in the world of digital marketing, you need to gain consistent leads. Here are some digital marketing hacks that can help you weave a lead generation strategy that will bring in … Read More
4 Digital Marketing Trends You Can Expect for the Year 2020 – What to Know
While no one can predict what the future holds for marketing trends, that doesn’t mean that you shouldn’t try. With so many technological advancements, as well as changing preferences of the people, marketing trends are forever evolving. The only way you’re going to beat the competition is to stay ahead in the digital marketing game. That said, here are the … Read More
5 Content Types That Increase Conversion Rates
There’s no point being on Twitter for the sake of being on Twitter. In fact, the same goes for all your online content. However intriguing your blog posts, or however eye-catching your Facebooks ads, there’s always that unavoidable question: do they get people to do what you want them to do? Perhaps you want more users to buy your product, … Read More
The Ultimate Guide On How To Use Content Personalization In Digital Marketing
The success or failure of your next digital marketing strategy will depend on the level to which your brand maximizes personalized content marketing. The appetite of customers and visitors for personalized content is growing day by day. As of 2018, a lot of customers demanded personalized content at a rate that has never been witnessed before. According to Hubspot, 74% of online customers … Read More
4 Reasons Why Your Website Has a High Bounce Rate
When you’re marketing your online business, you may be focusing on how to drive more traffic to your website. However, measuring traffic alone only tells part of the story about your marketing efforts. Your bounce rate is a measure of whether that traffic is actually sticking around on your website, and can offer a more complete analysis of the … Read More
Here’s What You Need to Know About the Google BERT Update
As a business owner, you know that search engine optimization is an integral aspect of your online marketing strategy. One reason that search engine optimization remains difficult is that search engines are constantly changing their algorithms. This means that an SEO strategy that works for your website today may not work as well in a week or a month when … Read More
Three Key Need-to-Know Voice Search Statistics For 2020
Technological innovation and advancement throughout the past few decades has allowed consumers and businesses to harness almost impossibly powerful tools. From helpful automated marketing software for brands to extensive search capabilities for consumers, the tools at our fingertips today allow us to find the exact content that we’re after. One of these search capabilities revolves around something known as voice … Read More