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4 Essential Components of a Solid Website – Our Guide

August 6, 2020
By Joshua Hay
web designer working on a website

In today’s digital era, having a website is an integral part of business and digital marketing. Seeing that it is an online representation of your business, a website serves valuable purposes. For one, it helps build your brand identity and market your business. Two, it represents your business core values, philosophy, and ideals. Three, it enables you to reach out to a wide range of target audiences while promoting your products or services. Finally, it serves as a digital hub where you and your customers can engage and make transactions.

In this article, we’ve prepared a rundown of four essential components you should incorporate into your website to ensure that it is solid:

1. Search Engine Optimization (SEO)

This component is very critical to your website’s online visibility. What good is a highly functional and visually appealing website if it can’t be found online in the first place by your target market? SEO aims to put your site on the top ranking of the Search Engine Results Pages (SERPs) environment. By doing so, you can increase your web presence and increase your traffic rates. For your SEO strategy, be sure to optimize your website, develop relevant content with appropriate keywords, and build quality backlinks.

2. UI and UX

A solid website entails striking a balance between functionality and aesthetics, and this is where the User Interface (UI) and User Experience (UX) come into the picture. UI refers to the access point where users and designs interact. To achieve a solid state, be sure to incorporate a well-structured layout, colour psychology, element placement, ample whitespace, and minimalist design. On the other hand, UX refers to how users think and feel about your website. To improve this aspect, make sure to integrate easy navigation, fast loading page, use of calls-to-action (CTAs), and valuable pieces of content.

3. Branding

A website should always have proper branding. When it comes to this, your brand should clearly represent your business and create the right messaging that resonates well with your target market. Branding entails using icons, symbols, and designs reflective of your business image and the core values that your business upholds. Be sure to have brand consistency across all your webpages and in other digital platforms for increased awareness and recognition as well.

4. Customer engagement

Keep in mind that there’s a significant difference between a brick-and-mortar store and an online store. When customers visit your website, the sales representatives can quickly engage with your potential customers and even loyal ones. Customer engagement may seem difficult on your website at first, yet there are ways to connect with them. The site itself should allow rooms that encourage engagement through CTAs, FAQs, and comment boxes. Likewise, remember that you should take time to answer customers’ queries, resolve their issues, and address their concerns. You should also publish valuable blog posts to reinforce customer engagement.


Web design is crucial to the overall success of your website. When creating and developing the website, be sure to focus on integrating the components mentioned above, which are SEO, UI and UI, branding, and customer engagement. With all these essential components, you can have a solid website that can work wonders for your business!

Are you looking to work with a professional website design company in Winnipeg? Let our digital marketing experts work wonders on your business website through digital solutions, such as online marketing, brand-building, and web design. Get in touch with us today to see how we can help!