The design of your website is crucial for establishing your online persona. More than simply being aesthetically pleasing, your web design caters to both sensibility and perception—both playing a huge role with the user experience given by your website. Even if your content is top-notch, poor web design can downplay the message you’re trying to send out.
Regardless if it’s for a business website, an eCommerce platform, or a simple blog, you won’t be taken seriously if you have an unprofessional web design. This one factor can make or break the perception towards your brand, which is why putting some effort into its development is the key to enhancing your website’s relevance and effectivity.
To help you in that regard, here are three web design tips to make your website appear more professional for your viewers.
Tip # 1. Invest in Branding
Before anything, remember that all your actions play a part in the overall perception of your brand. No matter how big or small your business or project is, branding is always the key to successfully reaching out to your audience. By creating a memorable and relatable brand, your consumers are more likely to patronize your website for information and develop loyalty toward your message.
In order to streamline this, you must invest a bit in creating a brand name and logo. These two factors will put a face on your online persona, so make sure that it’s unique and perfectly encapsulates what you want to convey to your readers.
Tip # 2. Remember The Rule of Threes
A basic rule to remember in design is The Rule of Threes. When it comes to basic visuals, anything beyond three is often too much or too risky; meanwhile, in web design, this would mean that you should only have a maximum of three fonts and/or colours in play at a time.
Having too many fonts and colours can mess up the visual cohesion of your website, which can result in a chaotic layout if not done properly. By limiting these, it improves the overall viewability of your content while simultaneously leaving it easy on the eyes of your visitors. If you still think that it’s necessary to use more than three, however, then consult with a professional web design company before you continue.
Tip # 3. Utilize White Space
Many believe that space is generally there to be filled out with content, but in web design, this is not always the case. While leaving white space may seem like a waste, strategic use of it can easily highlight the more important elements of your website.
Take note, however, that “white space” does not necessarily mean it should be the colour white. This merely refers to “negative” or empty space that can give your design elements some room to breathe. Strategic placement of these can help ease the eyes of your viewers instead of bombarding them with numerous elements and displays.
Paying a bit more attention to your web design can help enhance the perception of visitors toward your website. Following through on the abovementioned tips can greatly improve visibility while exuding a brand that’s professional enough to rely on.
Are you looking for a web design company in Winnipeg? We provide various digital marketing solutions that can greatly enhance the perception of your brand. Get in touch with us today!