Times have changed. We adapted.
In the digital age, your website is the core of your marketing. It’s where your customers go when they have a question about your business—yet the way the world traditionally approaches a website design is risky and wasteful.
Sadly, we still see tons of websites that lack goals, fail to capture prospects, and—brace yourself—don’t even have a way to track or measure visitors.
We’ve designed a lot of websites, and we’ve discovered these common problems with the traditional method:
- Often goes over-budget.
- Usually launches late.
- Designed for the owner, not the customers.
Here’s how we’ve fixed the outdated web design process:
Traditional Web Design
There will always be problems with the traditional way of designing websites:
Smart Website Design
A Smart Website focuses on fixing all the problems with traditional to earn you better results:
The Three Phases
Phase 1: Strategy
First, we have a meeting.
For 2 hours, we work together to outline your audience and objectives. We’ll also create a wish list of things that you want on your website. These will become our guidelines to building your website.
Next, we build your website.
After choosing which items are the most important for your website, we begin building. Our goal is always to launch within 3 months.
Phase 2: Continuous Growth
We start by collecting data.
For about a month, we’ll begin collecting data on your website. This will guide us on how to create buyer personas and setting formalized goals.
Then we outline and share our goals and personas.
We’ll reveal these goals and personas in a meeting, and review our wish list together. This will guide our next moves.
Now we improve and grow your website.
After reviewing our top priorities for the website, we perform those changes. This can be changes to design, adding web pages, or rewriting certain text to make it easier or better for the user.
Phase 3: Content Campaign
First, we set a campaign goal.
This goal will help us understand if our content was successful or not. It’ll be based on our data.
Next, we choose our audience.
This will help us understand who we’re targeting. We can always choose a buyer persona we outlined from before at this point—that persona will represent our audience.
Then we craft a message.
This message will help us decide what to say based on our goal and audience. It becomes the core of the content.
After sharing, we gather data.
After a few months after sharing, this data will tell us if we were successful in our efforts. It also tells us how we can improve going forward. Then, we begin again!
Flexible, Low-Risk Launch
Ongoing Website Improvements
Use Valuable Data For Marketing Strategies
Why bother with a smart website? Why not just go the traditional route?
Overall, a traditional website build usually takes longer, goes over budget, and leaves the owner dissatisfied. We all have our own idea of a perfect website—however, a website that works is more important, and the users decide that more than the owners do. A Smart Website gives us data and makes sure you’re not spending thousands on a fancy Internet brochure.
How long before I need a new website?
Good news! With a Smart Website, you’ll never need a new website ever again. We’ll work together to continue to improve your website, making sure you won’t have to overhaul it and start over.
Is the “launchpad website” a complete website?
Absolutely—it just won’t have every single item from the wish list. We build the launch pad with everything needed to make that first conversion.
What do I get after Phase 1 is complete?
You’ll have a mobile-friendly website that’s optimized for search engines like Google. It’ll have everything needed to make that first conversion.
Can Phase 2 & Phase 3 happen at the same time?
Yes, they can. Ideally, we would complete the high-impact wish list items before we start Phase 3. We also recommend collecting data from your website for a few months before beginning Phase 3 so that we have a better idea of who to target and with what message.
What happens after the 12 months are up?
We’ll review what we completed together over the year and come up with a new plan based on your needs. Since Phase 1 will be completed, it’ll be removed, while Phase 2 will continue to grow your website. We’ll also establish a plan for Phase 3 if we haven’t already started it.