In the digital age, your website is the core of your marketing. It’s where your customers go when they have a question about your business—yet the way the world traditionally approaches a website design is risky and wasteful.
Sadly, we still see tons of websites that lack goals, fail to capture prospects, and—brace yourself—don’t even have a way to track or measure visitors.
We’ve designed a lot of websites, and we’ve discovered these common problems with the traditional method:
Here’s how we’ve fixed the outdated web design process:
There will always be problems with the traditional way of designing websites:
A Smart Website focuses on fixing all the problems with traditional to earn you better results:
First, we have a meeting.
For 2 hours, we work together to outline your audience and objectives. We’ll also create a wish list of things that you want on your website. These will become our guidelines to building your website.
Next, we build your website.
After choosing which items are the most important for your website, we begin building. Our goal is always to launch within 3 months.
We start by collecting data.
For about a month, we’ll begin collecting data on your website. This will guide us on how to create buyer personas and setting formalized goals.
Then we outline and share our goals and personas.
We’ll reveal these goals and personas in a meeting, and review our wish list together. This will guide our next moves.
Now we improve and grow your website.
After reviewing our top priorities for the website, we perform those changes. This can be changes to design, adding web pages, or rewriting certain text to make it easier or better for the user.
First, we set a campaign goal.
This goal will help us understand if our content was successful or not. It’ll be based on our data.
Next, we choose our audience.
This will help us understand who we’re targeting. We can always choose a buyer persona we outlined from before at this point—that persona will represent our audience.
Then we craft a message.
This message will help us decide what to say based on our goal and audience. It becomes the core of the content.
After sharing, we gather data.
After a few months after sharing, this data will tell us if we were successful in our efforts. It also tells us how we can improve going forward. Then, we begin again!
Ready to move forward with a Smart Website or want to learn more?
Our digital marketing team is here to help grow your website—and your business.