Lazer Grant LLP

​Lazer Grant is a prominent Winnipeg based Chartered Professional Accounting firm that offers a comprehensive suite of services tailored to small- and medium-sized businesses. Their offerings encompass accounting, tax planning, consulting, insolvency services, and more, all aimed at fostering client growth and success. ​

Challenge:

Lazer Grant recognized that their existing website did not effectively communicate their diverse service offerings or facilitate user engagement. The site lacked intuitive navigation, was not mobile-responsive, and did not prioritize solutions that addressed their clients’ specific needs.​

Our Approach:

1. Solutions-First Strategy: We collaborated closely with Lazer Grant to understand their clients’ common challenges. This insight guided us in restructuring the website to focus on presenting solutions upfront, ensuring visitors could quickly identify services pertinent to their needs.​

2. User-Centric Design: Emphasizing a clean and professional aesthetic, we designed the website to reflect Lazer Grant’s expertise and approachability. The layout was organized to facilitate easy access to information, enhancing the overall user experience.​

3. Mobile-First Development: Recognizing the increasing use of mobile devices, we adopted a mobile-first design approach. This strategy ensured that the website delivers an optimal experience across all devices, aligning with best practices in modern web development. ​

4. Enhanced Functionality: We integrated features such as detailed service pages, client testimonials, and a resource center. These additions provide value to visitors and establish Lazer Grant’s authority in their field.​

5. SEO Optimization: To increase online visibility, we implemented SEO best practices, ensuring that the website ranks well for relevant search queries and attracts the target audience effectively.​

Outcome:

The redesigned website has significantly improved user engagement, with visitors spending more time exploring services and resources. The solutions-first approach has streamlined the user journey, leading to increased inquiries and client conversions. Lazer Grant now has a digital presence that truly reflects their commitment to client success and positions them as a leader in their industry.