About the Project

Elmer’s Manufacturing Ltd. is a renowned manufacturer of specialized agricultural equipment. Elmer's mission revolves around designing, producing, and supporting high-quality and innovative farm equipment tailored to the requirements of forward-thinking farmers. As part of their offerings, they provide a program allowing potential clients to schedule real-life tests of their equipment. 

After identifying Elmer’s pain point, Hello Digital Marketing successfully implemented a custom responsive web design, ensuring accessibility through font scaling. Additionally, they introduced a dual navigation system akin to that of a competitor site, incorporated a dealer locator map with outbound click tracking, integrated Gravity Forms with Salesforce for streamlined lead management, and facilitated easy access to downloadable manuals. 

The comprehensive solution also included the creation of a general inquiries form and dedicated landing pages for different equipment brands, aligning with Elmer’s commitment to innovation and customer-focused solutions.

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