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About the Project

Cutting Edge Cutlery Co. is a Western Canadian retailer of top brand knives, cutlery, swords and more. With retail locations in malls across Canada, Cutting Edge needed a robust eCommerce presence that allowed them to sell their products beyond their local markets. We migrated and re-designed their website from WooCommerce to Shopify in 2020 and performed on-page optimization for their brands and locations to attract more organic web traffic. As a result, organic web sales have increased dramatically and the client continues to grow their order volumes through organic and third-party marketplaces.

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