About the Project

CPAWS Northern Alberta is a leading advocate for wilderness preservation and biodiversity conservation in the region. CPAWS aimed to revamp their website to achieve several key objectives, including increasing campaign awareness and engagement, maintaining professionalism for potential funders, and garnering support from local communities. 

To address these goals, Hello Digital Marketing successfully executed a website redesign, ensuring responsiveness, WCAG compliance, and seamless integration of external links and form embeds to drive user involvement and contributions to conservation campaigns. Additionally, they imported content from the previous site, and implemented advanced search functionality to enhance user experience. The resulting solution not only aligned with the National Branch Branding Guidelines but also empowered CPAWS Northern Alberta to effectively communicate their mission, engage stakeholders, and drive meaningful action for wilderness conservation.

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