Let’s have a moment of silence for the days where online marketing meant stuffing keywords into website text and blinding people with flashing banner ads.
But those days are over. Now, it’s about outsmarting your competitors by using blog posts, Facebook, Twitter, Google, and other online platforms.
Expert marketers reach customers using strategic online ads, social media plans, and search engine optimization (SEO). You, too, can be that expert.
Your customers have questions. Be the first to answer and become an industry expert to grow your business.
Set goals, understand who you want to reach, outline what you want to say, and create your plan. We can create an effective communications strategy that sets time and budget boundaries, and is based on research, not guesswork.
We can target practically any audience with online ads. Using Facebook, Twitter, Instagram, and Google, you can reach your audience precisely where they work, play, relax, or interact using ads that provide value to your audience.
Your website is the salesperson to each individual who visits your online space. If your website content needs a boost, we can write relevant copy or build appealing images that speak directly to your audience.
Make yourself visible on Google and other search engines. Choose relevant keywords and search terms, edit meta descriptions, and modify other cogs and gears in the backend of your website. Also make sure that your website is easy to navigate.
Only a portion of social media marketing is about posting interesting content or promoting business news. Social media is about two-way communication, so you have to interact with other users in meaningful ways.
One effective way to prove your expertise in your field is to share your knowledge with the world. Blogging also grows your website, and provides a databank for anyone to browse. Blogging also gives you content to share on social media, and makes you more visible online.
Video content is one of the best ways to engage your audience. Show potential customers your business in a visually compelling way. Even better—show your business’s process. Transparency is valuable and respected in all industries, and video content is an ideal way to demonstrate it.
With all of our strategies and custom-built websites, we provide simple reports based on the project’s original goals that review the successes and potential opportunities, or areas that need improvement. We use data and best judgement to determine successes.
We understand that not everyone is a marketing genius. Since it isn’t easy to decide which strategic options are right for you, we will gladly use our experience and expertise to create a marketing strategy that will help you make smart business choices.
Your customers have questions. Who will answer first—you, or your competitors? Make yourself visible on Google, offer expert advice via blog posts, and start interacting on social media. If you answer first, those people will think of you when they’re ready to make a purchase.
Separating casual visitors from potential long-term customers is a challenge. Luckily, there’s a way to make it easier. Propose a trade with your potential customers—exchange some of your knowledge for a name and an email address. If they agree, they’re more likely to become a customer.
Separating casual visitors from potential long-term customers is a challenge, but luckily, there’s a way to make it easier. By creating an offer that someone will gladly trade a bit of information for, you can learn more about the people interested in your business.
While you’ve been answering questions and proving your expertise, potential customers have been thinking of you throughout the process. When those prospects are ready to make a decision, they’ll have you at the top of mind.
Great, you transformed visitors into customers. So, what’s next? Keep your customers happy and coming back for more, and turn them into advocates for your business.