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4 Things to Consider When Creating a Website Logo

July 28, 2021
By Joshua Hay
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The website logo is an integral part of business branding. It is a way to improve the brand’s look and make it more high quality while conveying its identity and values to the target audience. Many known brands have made the wise decision to create a logo with a simple message but reflect a significant impact on their overall identity. 

Creating a logo for your website entails a few factors, especially in the design. To ensure that you have an excellent logo, keep the following in mind:

  • Keep the logo clean and simple. That will guarantee that your logo looks professional and flawless even in small sizes. 
  • Use a png format to save your logo. When you have a transparent background, you can put your logo anywhere, even in the dark background.
  • Ensure that your logo is in a high-quality file. It should look good no matter if it is in a large or small size, or even if it’s printed. 
  • Utilize your brand and website colours into the logo and incorporate them into the rest of your website for a uniform and consistent look.

Other than the design portion of the logo, there are still so many factors that go into logo creation. As a business owner or part of the web design and development team, there are some things to consider when creating a logo. It must define your brand identity, for example. 

Here is a short guide to the most essential factors in logo design:

1. Understand the Need for the Logo

Business is all about attracting the right customers, much like dating. Your logo is the first thing customers see and plays a huge role in getting customers interested in your brand. To plan your website logo, you must be aware of the latest trends.

The logo must provide information about your brand and connect with the audience. It must be impactful enough for a first impression. Just think about the fact that your logo will be on all of your branded materials, including your website, packaging, and business cards. An excellent logo must convey your brand’s message and identity and enhance your visibility in the market.

2. Define Your Brand Identity

Before you design your logo, first, you need to understand the core personality of your brand. You should also convey that to your graphic design team so they can work in that direction. It’s crucial that you clearly understand what your brand does and what makes it different from the competition.

3. Set a Logo Inspiration

When coming up with your logo design, it wouldn’t hurt to seek inspiration. The best inspiration comes from your established competitors since it gives you an idea of what impresses your audience. When you look for inspiration from other companies, note what makes them different from you, then use that to highlight your brand identity in your logo.


The core element that goes into creating your logo is your brand identity itself. You should always know what your brand is all about to properly convey that message to your target audience through the logo. Then, the rest of the design should come easily.

Logo design takes artistry and skills, which is why the most prominent companies in the world have taken the time and money to create a world-class logo. When creating one for your business, it’s best to seek professional graphic designers that can work with your vision and business goals in mind.

Hello Digital Marketing is a digital marketing and web design agency in Calgary, Alberta City. We love creating digital solutions for businesses big and small, whether we’re designing a website, building a brand, or engaging an audience. We start the conversation. Be loud and found with Hello Digital Marketing!