Start-up businesses and leading enterprises alike all aim to achieve a powerful and positive brand image. It’s the heart that serves as a driving force for a company’s marketing funnel – from producing consistent print materials for traditional marketing or other digital campaigns.
Beyond making your website look pretty and functional with effective web design, one of the most important ways to establish a strong online prominence is to put out quality content. After all, in this digitally-oriented landscape, the content will always be king.
Quality content is a fundamental pillar behind any successful website or marketing strategy, which is why the tips below aim to improve your brand through tried-and-true content marketing tactics.
Tip #1: Tailor Your Content to the Right People by Researching Your Target Market
Visually impressive images, videos, or compelling copy doesn’t automatically mean your content is superior. Your content will only have a persuasive impact and evoke desired emotions if you create content that is tailored to your target market.
Researching your target audience ensures you touch on topics that are relevant and helpful to them. Not to mention, it also points you in the right direction as you can produce content for your website and social media that receive the most engagement, allowing you to focus your efforts effectively to the right customers.
Tip #2: Strive For a Balance Between Anchor and Renewable Content
There are various ways to achieve quality content, but one of the first steps to engaging your audience and improving your brand is to consider two perspectives when producing content: anchor and renewable.
Anchor describes the content that appeals to your readers on your site’s critical pages, encompassing write-ups, calls-to-action, and other visual content that are aligned with your search engine optimization (SEO) strategy. When done right, anchor content can help build your visibility and improve your conversion rate.
On the other hand, renewable content refers to press releases, event blogs, or discussions regarding relevant topics in general that spark interest for your readers. It aims to build brand loyalty by making your site part of your target market’s online routine.
Tip #3: Create Quality Content by Proving Your Authenticity
The online market is a highly competitive landscape wherein businesses of all types and scales are fighting for the attention of customers – be it through ranking high on search results or engaging users on social media.
Either way, it’s crucial to put your unique spin on your content strategy to help your brand stand out from the competition. Adding your original perspective on trending topics, news, and other innovations in your industry is an excellent way to prove your authenticity and create quality content that brings something new to the table for your readers.
The Bottom Line: Improving Your Brand Image to Make a Positive Impact Online
Brands will only be successful if you have a distinct personality that shows in your content – be it on the blogs you post on your website and other tools that help you establish an online presence.
If you’re looking to keep up with the online challenges in this fast-paced world, we’re your best option. We’re a Winnipeg web design and digital marketing agency that can help keep your website fresh in 2020.