Learn with Us

10 eCommerce Website Best Practices – Part 1

February 22, 2023
By Joshua Hay
people working

E-commerce is an increasingly popular way of shopping that allows people to purchase goods and services over the internet. As online shopping becomes more popular than ever, its important to ensure that your following eCommerce website best practices to ensure your site is trusted to increase sales. E-commerce is convenient and efficient, making it easier for customers to find what they need and make purchases from the comfort of their own home.

To succeed in eCommerce, it is important to build trust with potential customers. This involves creating relationships with them through an eCommerce website, whether it is a new business, a retail store that is transitioning to online sales, or an already established business looking to grow. Establishing trust with customers is necessary for success in eCommerce.

But this is not as easy as it sounds.

To stay viable in the ever-changing eCommerce landscape, it is essential to create a website that is both dependable and stands out from the competition. Building trust with your customers is essential, and the website must be able to stay up-to-date with the latest trends in order to remain relevant.

Here our digital marketing company shares four of ten ways you can make your eCommerce website more trustworthy:

1. Establish a Good First Impression

One of the best ways to make your eCommerce website more trustworthy is to establish a good first impression. This can be done by ensuring that your website is well-designed, user-friendly, and looks professional. Paying attention to the look and feel of your website can go a long way in building trust with potential customers, as it shows them that you take your business seriously.

Furthermore, you should ensure that all the information on your website is accurate and up-to-date. This includes product descriptions, pricing information, delivery details, and contact information. This will help to ensure that customers have all the relevant information they need to make an informed decision.

2. Build Trust With Your Target Audience

As an eCommerce business, building trust with your target audience is absolutely essential. If customers don’t trust your website, they’re not likely to make a purchase. Fortunately, there are several ways to build trust with your target audience.

Testimonials are a great way to show potential customers that other people have had positive experiences with your business. Ask your customers for reviews and testimonials and display them prominently on your website. This will help build trust with potential customers.

Live chat is also a great way to build trust with your customers. It allows customers to get their questions answered quickly and easily, which can help them make an informed decision about their purchase. Live chat also provides an opportunity for you to build relationships with customers and show that you care about their needs.

3. Use Visuals to Showcase Your Products

In the eCommerce world, visuals are a powerful tool for making your website more trustworthy. By displaying images of the products that you are selling, you give customers an opportunity to see the quality of your products before they make a purchase. This can go a long way in building trust and establishing a positive reputation.

In addition, visuals can be used to demonstrate how a product works or how it can be used. This can be a great way to provide customers with insight into the product and make them feel more comfortable with their purchase.

4. Start a Positive Community for Your Customers

Every eCommerce website should strive to create a positive community for its customers. This is one of the most effective ways to make your eCommerce website more trustworthy. A positive community helps to build relationships between customers, encourages customers to return to your website, and also provides a platform for customers to voice their concerns or ask questions.

Creating a positive community can be done in a variety of ways. One way is to create an online forum or customer support portal. This gives customers a place to discuss their experiences with the website, ask questions, and even provide feedback. You can also create a page on your website specifically dedicated to customer reviews. This gives customers the opportunity to express their opinions and experiences.


Making an eCommerce website more trustworthy is essential for gaining customers’ trust therefore leading to sales. By implementing these eCommerce website best practices, businesses can create a safe and secure shopping experience for their customers, thus increasing their trust and loyalty. In the long run, this will help businesses to successfully grow their eCommerce platforms and gain more customers.

In the second part of this post, our digital marketing agency is sharing six more tips that can help you establish trust with customers and succeed in the eCommerce industry.

Hello Digital Marketing offers various services, including digital marketing and web design in Winnipeg. Say hello today and learn how we can help!