4 Tactics to Boost Your Website’s Mobile Performance

With more and more people using their mobile devices to surf the web, it has become more critical for businesses to improve their website’s mobile performance. Although many desktop users still exist, the mobile audience is massive, and not catering to them is an enormous blow to any company. If you depend heavily on your website to do business, then optimizing for mobile users is a must.

That being said, optimizing for mobile users is a lot easier said than done. There are a lot of techniques and skills required to make it work. However, there are some tactics out there that can make this easier, and we are going to share them with you today:

1. Utilize a CDN

If you have not yet started using CDN (Content Delivery Network), doing so will greatly benefit your customers and yourself. A CDN allows your mobile users to connect to the nearest server that contains your cached resources, allowing for speedy loading times. In other words, it brings your content closer to your customers, lowering the time content needs to travel to finally reach the user. This greatly boosts the speed and performance of a website, both of which are important given the unstable data speeds of mobile data networks.

2. Use lazy loading

Lazy loading is a tactic in which an asset does not load until a viewer actually views it. For example, if you had a large webpage that needed users to scroll down, stuff out of the device’s screen will not load until displayed. You can do this with various javascript plugins, and some browsers even support it. Regardless of how you implement it, lazy loading can help your website load faster, especially if it contains plenty of pictures and other heavy assets.

3. Maintain a cache

Having a cache of your website simply means that the browser or even the server has a copied version of your web page. This can help cut download times significantly by allowing the device to load up the cached data rather than loading resources to bring up the website every single time the user visits your website. If you have a website that does not get frequently updated, having a cache is a tactic you cannot ignore.

4. Work with a fast host

Sometimes, you may just have come to terms with the fact that your hosting provider might not provide you with the performance you need. Remember, not all hosting providers are the same, and some do better than others. If your website is underperforming is due to your host, look for a better-optimized plan or a new host that can offer you better services at reasonable prices.

Conclusion

There are plenty of other tips that can significantly help boost your website’s mobile performance to keep mobile users happy. Tactics like reoptimizing your server setup, reducing or eliminating render-blocking content, and more can all make the webpage load quickly, become more responsive, and perform much better. However, here is the catch: creating a mobile-friendly website is tough. If you are not up for it, we highly recommend working with digital agencies to design mobile-friendly websites for you. The rewards will be great in the long run!

Hello Digital Marketing is a digital agency offering various digital solutions such as website designing, brand building, and more to satisfy any company’s needs. If you need web designers in Calgary to create a mobile-friendly website, reach out to us today!