It’s 2017, and video owns the web.

This year, Google estimates that about 75% of all Internet activity will be watching video. We’re betting that Google is right.

There’s no better way to build a brand and engage potential customers. Video sets the mood using the right pacing, music, and effects—something no other medium can achieve.

So choose a brand video, a video series, or live video, and build a strategy that reaches your audience in a meaningful way.

Here’s the process:

  • Connector.

    What's the Idea?

    We discuss options for topics. Your blog can either focus on building an archive of your expertise in the industry, or you can choose to share timely news with your followers. Either way, we need ideas to build out the blog post.

  • Connector.

    Shoot and Edit

    Next, we pick a keyword to place within the blog post. This will help earn traffic to your blog post on Google and other search engines. Then, we write a minimum of 350 words and about 1000, max. This also helps you earn a better ranking on search engines.

  • Connector.

    Time to Share

    Finally, we create a stunning blog post image, and format your blog post for two reading levels. The first level is “skimmability”— which decided how skimmable the blog post is. The second level is a thorough-reading level. This ensures there’s enough content for people who want more info to dive into your post and stay for a while.

Once the post is approved, it’s launched for the world to enjoy—and then we begin again.

Tips for Video Today


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