About the Project
Red Lake Outfitters had a site that didn’t have much strategy or sales focus. It wasn’t capturing enough leads, and the owner knew it was time to upgrade.
We worked with Harlan to design and build a growth-driven web experience where his prospective guests can learn more about his outfitting services, the self-guided and guided trips they provide and nurture prospects from prospect to lead in a 2 click design strategy.
After the launch of the website we assisted with traffic and conversion campaigns to improve Red Lake’s SEO ranking, increased audience and reach on Instagram and also helped implement a marketing automation campaign to nurture prospects and previous contest entrants into leads and opportunities for the outfitting business.
The new website features stunning photography, a user-friendly layout, and integration with the client’s store.
Say hello to their new website at:
After the primary objectives of a website redesign was completed we set to work on gathering and collecting insights and data to present to our client. Our snapshot below indicates traffic growth since the launch of the website over the first full year.
Since the launch of the redesigned website we've helped our client with Search Engine Optimization improvement for keywords surrounding the "Woodland caribou provincial park' and have worked together on building brand awareness on Instagram. Red Lake's Instagram audience grew from over 300 followers to just over 16,000 followers today with an aggressive posting strategy executed by our client and a ton of beautiful visual assets which helped drive interest around his brand.
With the social growth in 2017 we assisted with the execution of two list building contests which helped Red Lake grow an email subscriber database of over 4,000 subscribers which has resulted in a record breaking number of visitors to the park in 2018.
Today we continue to work with Red Lake Outfitters on their website traffic and conversion campaigns and helping them better understand the changes in the digital landscape and how it impacts their bottom line.