Meet Cody Potapoff, Our New Digital Marketing Specialist



As our digital marketing specialist, Cody is responsible for strategy and execution of our client and internal traffic generation campaigns. Working alongside our sales and marketing teams, industry leading social media and digital marketing platforms, Cody connects the dots between your brand and your audience. Look for his work, and be sure to get in touch if you have any questions for him!

Why did you apply to work for Hello?

For the past year I have been doing freelance stuff with the hope of working at an agency, and I have always been a fan of the exchange district, so when this opportunity came across I jumped on it.

If you could have any animal in the world, what would it be?

A wolf, without a doubt. If you think that’s a little dangerous, I’m great with dogs so don’t worry.

What is your favorite Winnipeg restaurant?

Don’t have a favourite restaurant but I definitely have a favourite type of food, which is either Caribbean or Mexican (depends on the weather).

Who is your favorite musician or band? Why?

I don’t know where to start; I like so many different genres of music and so many different artists it hurts my head trying to think of a favourite. I recently found this artist named Sean Koch and I’ve really started to like his music. The why is a little tough but it’s the kind of music you would listen to if you packed up a van and headed on a surf trip through Baja, which doesn’t sound so bad to me.

What is your vice to get you through the day?


Favourite TV Show or Movie?

Big fan of Mad Men and Suits when it comes to TV. As for movies, The Wolf Of Wall Street takes the cake but The Endless Summer and Chapter One are close runner ups.

Who’s your sports team? Why?

Winnipeg Jets, because who else would you cheer for as a Winnipeg based hockey fan?

How do you turn data into a strategy to grow our client’s business?

I try to reverse engineer everything, so I start with the objectives and the goals of the strategy, then look at the data and see which is the best way to move forward (or backwards in this case).

What do you want to learn in the digital marketing industry in the next 12 months?

Anything and everything I can.