Capture Your Audience with Video on the Web

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Among the internet’s superpowers is the ability to transmit larger and larger amounts of information quickly and easily every year. Twenty years ago, moving text through your phone line was amazing. Ten years ago, high resolution images, audio files, and even some smaller videos started to get more common. Now, you can’t go anywhere without seeing sharp, crisp visuals, more … Read More

Why Advertise on Different Networks?

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  There are many avenues available for making sales and building brand awareness online. As much as social media has been the favorite recently, other formats of online marketing have proven much more valuable over time. Advertising, either through individual websites or using larger ad networks, has been a staple of web marketing for over a decade. It’s easy to … Read More

Goodbye 2014 – Our Year in Review

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Wow! What a year it’s been. In both the tech sector at large, and the online marketing industry in particular, 2014 was full of shake-ups and surprises. It’s easy to say that any year was full of change, but it’s been especially true for us that the past twelve months contained more curveballs than usual. Let’s look at some examples … Read More

You Won’t BELIEVE What This Weird Trick Can Do For Your Website!

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  Gotcha. You clicked. Now you’re here. So what’s the trick? Click-bait – it’s everywhere. That “one weird trick” that “doctors hate” and makes “stay-at-home moms” oodles of cash in just a few short hours. Those startling videos that you won’t believe – which really, you will, because they’re not terribly fancy. But it’s hard to actually know what you’re … Read More

Does Your Website Have a Job To Do?

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One of the most common situations we see when discussing a new or upgraded website with our clients, is a need to fulfill specific functions to make their business run better. Customer response to surveys; registration for events; submission of information or documents as part of a service; viewing interactive elements such as menus or pricing lists. These are the … Read More

Get Into eCommerce with Shopify

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If you’ve got something to sell, Hello and Shopify can help you sell it anywhere in the world. Global business isn’t a matter of being a huge multinational corporation any more. Even the smallest companies can benefit from selling their products online. With Shopify, you can have a brand new online store set up in a matter of hours, ready … Read More

Become Part of Giving Tuesday – Support an Important Cause

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We believe in being part of our community, and supporting those who have helped us succeed. This month, we’d like to help a cause we believe in – Healthy Start for Mom & Me. You’ve probably heard the phrase “it takes a village to raise a child” – it’s one we agree with. New parents need support from their communities … Read More

Responsive Design – From Corner Case to Cornerstone

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The days of mobile-specific websites are coming to an end, thanks to recent advances in responsive design. The languages we build websites in – from HTML with CSS for design, to Ruby, PHP, .NET and others – were never designed with mobile devices in mind. Until very recently, mobile devices had limited abilities to display websites with complex functions such … Read More

Traffic Generation Basics – Opportunities to Create Leads

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Creating a website that encourages people to buy into your business is only half the job. We’ve talked previously about creating strong calls to action, which encourage visitors to your website to take an action that makes sense for your business. Where does traffic come from? How do people get to your website? Broadly speaking, there are four ways your … Read More

Custom Design is Dead, Long Live Customization

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Building a website from scratch typically involves a lot more baggage than most people expect. It’s frustrating to deal with, creates more work and more expense for everyone involved, and wastes time. Who wants any of that? Think about it. You’ve got a website, it’s been around for a while. It’s served you well for a couple of years, but … Read More