5 Reasons Marketing Automation is a Big Deal

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  Among the buzzwords we’re hearing a lot lately is one most of us may not really understand: Marketing Automation. It seems like every marketer on the planet is in love with the idea of reducing the effort involved in getting a message out to their prospects, and clearing a lot of duplicated effort at the same time – and … Read More

Moving Beyond "Web Design Projects"

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Traditional web design companies – and, by extension, most businesses who have been involved in web marketing for some time – tend to think of everything in terms of web design projects and deliverables. Let’s build a website. Let’s run a campaign. Let’s do SEO. Boring. And closed-ended. There’s so little room to breathe, to move – to be agile … Read More

Spring into Social with Niche Networks

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The sun’s been shining, we’re energized by an exciting week, so let’s dive right in. This week, we’re talking about a selection of social networks that are less general than the big three – but no less important to consider as part of a social marketing strategy. Keep in mind, this post is full of examples, that we’ve cherry-picked either … Read More

Spring into Social with Facebook

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Why aren’t we in the pool yet? It was sunny last week! When is Spring Break – we want to be on the beach, not taking pictures of snow (because we’re in Winnipeg, and it snowed twice last week, and rained yesterday) and posting them to Facebook so we can commiserate with our friends over the poor weather. Oh well. … Read More

Spring into Social with LinkedIn

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The sun’s been shining in Winnipeg – even if the temperatures aren’t where we want them just yet, they’re moving in the right direction. We’re also going to keep moving in the same direction we were last week, talking about another familiar social network – and hopefully providing some inspiration as to why it’s a big deal, especially for businesspeople. … Read More

Spring into Social with Twitter

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  Spring is upon us (even if Winnipeg’s recent snow says otherwise), and for us that means housekeeping time! Whether it’s spring cleaning, filing your taxes, or planning the upcoming business year, spring’s a great time to look ahead to the potential growth soon to come. In honor of this potential, we’re going to talk about Social Media – in … Read More

Is Your Website Mobile Friendly?

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As of April 21st, answering “yes” to this question will become much more important. We’ve spoken about mobile going from corner case to cornerstone before – but why is this suddenly more important? Because of a recent announcement from Google, regarding how websites are ranked in search for mobile devices. Google’s done a great job encouraging businesses and website owners … Read More

5 Steps to Improve Your Content Strategy

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  Whether you’re publishing a blog post thanking people for attending an event, or seeking to draw in new customers through advertising and awareness campaigns, creating and managing a content strategy has never been more crucial to your success as an online business. What is content strategy? First, let’s look at what we mean by “content” as applies to your … Read More

Who’s Your Competition Online?

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  We talk to a lot of potential customers – and existing clients – who have concerns about competition. Who doesn’t? Nearly every business in the world has some kind of competition, either selling the same products and services, or serving the same needs with different offerings. For most businesses, it’s usually easy to figure out who your direct competitors … Read More

What Would Your Business App Do?

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Every year, we see changes in trends for connected businesses. One of the biggest right now is the use of mobile apps by a wider variety of companies. We’re not talking about games or amusements, either. Applications go beyond the abilities of a website to manage information for you and your customers, handle media such as video, audio or images, … Read More