Microsoft and Google know how to Pivot. Do you?

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What is Pivoting?

A big part of growth driven design and online marketing relies on the power of pivots – the ability to change directions intelligently, when an opportunity presents itself, or when an obstacle threatens your growth. Some companies are far better at pivoting than others – and some of the best, especially in technology, tend to be the household names we … Read More

It may not take a lion to ruin your online reputation

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Thumbs Down Illustration

It doesn’t take a career-ending issue to ruin your online reputation. Just as social proof is important to positively reinforce your business – the wrong information (even if it’s correct and accurate) getting into the spotlight can become an enormous problem for anyone. A dentist from Minnesota has come under fire for killing a lion. Let’s just say this is … Read More

How Much Does a Website Cost?

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How Much Does a Website Cost?

How much does a car cost? It’s a silly question – not because it’s not important, but because there’s no clear universal answer. Figuring out what your costs will be – whether you’re looking at a new website for a new business, or replacing an outdated website with an updated online marketing platform – can be time consuming and confusing. … Read More

Creating Better Messages for your Website.

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Creating Better Messages For Your Website

  Remarkable content doesn’t have to be exhaustive. It doesn’t have to be encyclopedic. It just has to get a single point across quickly, in a way people will understand, and allow them to move on to the next step when they’re ready. “More content is better” has never been the mantra of content strategy; instead, it’s closer to “better content … Read More

9 Things You Should Know About Your Website

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Things You Need To Know About Your Webite

Even when businesses take the hands-off approach by contracting with a full-service digital marketing agency, it pays to know and understand some key details about your website, how it’s being used, and what the potential for growth over time is. There are some details you should know about your website – and keep on record – at all time, even … Read More

Unpacking 7 Common SEO Myths and Misconceptions

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7 SEO Myths

(Updated Mar 2019) Search Engine Optimization is the secret sauce of the online marketing world – it’s the motherlode, every web marketer’s touchstone, requiring years of study and access to the great arcana of Google’s algorithms. Except it’s not. That’s a lie. SEO’s not a myth, but there are a large number of myths surrounding it – let’s look at … Read More

What Are Buyer Personas?

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Buyer Personas

Of the many buzzwords you may have heard in marketing this year, the term “Buyer Personas” is on the rise. What are Buyer Personas, and why are they important? Let’s look at defining this tool, where it stands in your marketing process, and where to get started creating useful, complete Buyer Personas for your business. A Buyer Persona is a … Read More

Notes and Quotes About Telling Stories

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Book Illustration

Way back in the dark days before the internet was everywhere, and people didn’t have much to do after the sun went down, storytelling was the greatest of arts. People gathered to hear many different kinds of stories; the events of the day, traditional tales, news from other places. Some stories persisted, and were told over and over again, with … Read More

How Growth Driven Design Works

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If you’ve been reading anything about web design in the past month, you’ve probably run across the term “Growth Driven Design” – it’s showing up everywhere. We’ve already talked about it a little, as a way to move past web design projects. However, there are some important things that our earlier theory and value post didn’t cover about just how … Read More

5 Reasons Marketing Automation is a Big Deal

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  Among the buzzwords we’re hearing a lot lately is one most of us may not really understand: Marketing Automation. It seems like every marketer on the planet is in love with the idea of reducing the effort involved in getting a message out to their prospects, and clearing a lot of duplicated effort at the same time – and … Read More