How Much Content is Too Much?

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Chances are, you don’t take the same kind of reading material with you everywhere you could be reading. The places where you want to leaf through a magazine quickly differ from where you’d bring a heavyweight novel, for example. Your website – and your content – can be more than just a novel, or just a magazine. If you keep … Read More

5 Ways Your Website Can Fail

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Imagine the worst day you can – not where a catastrophe strikes, but where many tiny things go just slightly wrong in ways you didn’t think you could predict. Your shoelace breaks as you’re getting ready to leave for work. Someone else got in a fender bender, but somehow it’s forced a detour that’s destroyed your peaceful commute. Your usual … Read More

Ethnocentrism and Your Brand

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Or: How to Exploit Patriotism for Profit Do you have a friend that doesn’t have Instagram? In their presence, has a conversation, involving them or not, ever come up about Instagram? Has it ever taken more than 4 seconds for that person to jump into that conversation and exclaim that they don’t have Instagram? That person loves the fact that … Read More

3 Things Your Blog Needs to Succeed

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People put a lot of effort into their blog platforms. Building editorial calendars, carefully curating subjects, putting together endless lists of blog topics, measuring engagement on promotion through social media… All of those things can be valuable, but really, there are only three things you actually need to have a successful blog. Always start your blog with Context Tell us … Read More

How do Web Standards Die?

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Do you remember Geocities? The flashing “Internet Explorer” logos, marquee scrolling text, and the <blink> tag – how we loved the <blink> tag. It was good while it lasted, and it was really important! Geocities and other services like it – Angelfire, Tripod and more – got an entire generation of tech users onto the internet with much less friction … Read More

5 Steps to Create Infinite Blog Topics

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This isn’t about the excellent article you’re going to write about the topics you choose. This isn’t even about how you’re going to decide whether to do a list, make the piece clickbait, or get attention to it. This is about how to stop struggling with what to write about, by never running out of headlines. Let’s go. Step 1 … Read More

Make Writing Easier with Content Design

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Writing and design are as much art as they are science. Because of this, they can both seem harder to approach – but we don’t think that should be the case. Sure, you may not have a steady hand to draw with, or a sense for colour, but that’s all visual. Writing isn’t the same animal – especially writing for … Read More

Cutting Edge Blogging Advice: Smart Jargon!

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We’ve got a long way to go before we’re dynamically engaged with our user base. Our message isn’t synergizing with our core brand. How do we fix that? We engage influencers with a higher degree of excellence and promote our strategy with social messaging of course! Actually, let’s not. Let’s go get some antacids, because that paragraph probably gave some … Read More

How to Choose Communication Apps that fit Your Company’s Culture

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It wasn’t long ago that we thought smart devices from companies like Blackberry and Palm were a little weird. They were designed for overachievers, people in high-touch, high-uptime jobs, and the rest of us didn’t see much benefit from them. Who wants to pay $100 a month for email and not much else? Can’t you just answer your messages from … Read More

Is “One Page, One Keyword” SEO Still a Winner?

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One of the biggest mistakes most people make early on in the SEO process is trying to play “Jack of all Trades” with their keywords. Your business is diverse, right? So why not represent that diversity everywhere on your website? Trouble is, that kind of broad representation may say “This is what our website is about” – but it fails … Read More